Predictive Business Analytics: Forward Looking Capabilities to Improve Business Performance (Hardcover)

Lawrence Maisel

ISBN 10: 1118175565 / ISBN 13: 9781118175569
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Hardcover. Discover the breakthrough tool your company can use to make winning decisionsThis forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine t.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 272 pages. 0.458. Bookseller Inventory #

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Synopsis: Discover the breakthrough tool your company can use to makewinning decisions

This forward-thinking book addresses the emergence of predictivebusiness analytics, how it can help redefine the way yourorganization operates, and many of the misconceptions that impedethe adoption of this new management capability. Filled with caseexamples, Predictive Business Analytics defines ways inwhich specific industries have applied these techniques and toolsand how predictive business analytics can complement otherfinancial applications such as budgeting, forecasting, andperformance reporting.

  • Examines how predictive business analytics can help yourorganization understand its various drivers of performance, theirrelationship to future outcomes, and improve managerialdecision-making
  • Looks at how to develop new insights and understand businessperformance based on extensive use of data, statistical andquantitative analysis, and explanatory and predictive modeling
  • Written for senior financial professionals, as well as generaland divisional senior management

Visionary and effective, Predictive Business Analyticsreveals how you can use your business's skills, technologies,tools, and processes for continuous analysis of past businessperformance to gain forward-looking insight and drive businessdecisions and actions.

From the Back Cover:

Praise for Predictive Business Analytics

"Maisel and Cokins have provided a highly readable account ofthe feasibility and power of predictive analytics. Implementing thebook's ideas will definitely help companies make better data-drivendecisions."
—Robert S. Kaplan, co-developer of Balanced Scorecard andActivity-Based Costing and Professor Emeritus, Harvard BusinessSchool

"A simple how-to guide supported by practical case studies toimplement a powerful process. In the dynamic economic environmentwe find ourselves in, having actionable analytics, based on factsand data supporting our decisions, increases our chances of makingthe best decisions."
—Jeffrey Nachowitz, VP Global Technology & Operations,MetLife

"Finally a book that 'connects the dots' on predictive analyticsas a necessary and useful tool for CFOs interested in having acompetitive advantage. Kudos to Maisel and Cokins for superblyaddressing a topic long overdue."
—C. S. "Bud" Kulesza, CMA, CFM, leadership expert, DeanEmeritus, IMA Leadership Academy

"Cokins and Maisel paint a rich picture of the potential usesand pitfalls of predictive business analytics and provide apractical framework for implementing an analytics program. Bothcurrent and aspiring analytical practitioners will gain muchinsight and confidence by reading Predictive BusinessAnalytics."
—Wayne Eckerson, President, BI Leader Consulting, and authorof Secrets of Analytical Leaders: Insights from InformationInsiders

"Larry and Gary are right on target in their evaluation of thepower of predictive modeling in business analytics as the new wavethat will sweep through businesses to drive and inform thedecision-making process. This is a must-read for decision makerswho will ride this wave into the future."
—Mitchell Blaser, Chief Operating Officer, Ironshore Inc.

"Larry and Gary have laid out a set of business principles forapplying predictive analytics, with an emphasis on how to integratepredictive analytics with the accounting and budgeting functions socentral to any large organization. This emphasis, combined withtheir focus on the need to make better decisions and on usinganalytics to change a business not just monitor it, makesPredictive Business Analytics a great read."
—James Taylor, CEO, Decision Management Solutions, and authorof Decision Management Systems: A Practical Guide to UsingBusiness Rules and Predictive Analytics

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Predictive Business Analytics: Forward ...
Binding: Hardcover
Book Condition: New
Edition: 1st.

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Book Description John Wiley & Sons Inc, United States, 2013. Hardback. Condition: New. New. Language: English. Brand new Book. Discover the breakthrough tool your company can use to make winning decisions This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which specific industries have applied these techniques and tools and how predictive business analytics can complement other financial applications such as budgeting, forecasting, and performance reporting.* Examines how predictive business analytics can help your organization understand its various drivers of performance, their relationship to future outcomes, and improve managerial decision-making * Looks at how to develop new insights and understand business performance based on extensive use of data, statistical and quantitative analysis, and explanatory and predictive modeling * Written for senior financial professionals, as well as general and divisional senior management Visionary and effective, Predictive Business Analytics reveals how you can use your business's skills, technologies, tools, and processes for continuous analysis of past business performance to gain forward-looking insight and drive business decisions and actions. Seller Inventory # AAS9781118175569

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