Stock Image

Press Releases Are Not a PR Strategy: An Executive's Guide to Public Relations (

VandeVrede, Linda B.

1 ratings by Goodreads
ISBN 10: 0976252708 / ISBN 13: 9780976252702
Published by VandeVrede Public Relations, 2005
New Condition: New Soft cover
From Reader's Corner, Inc. (Raleigh, NC, U.S.A.)

AbeBooks Seller Since January 11, 2000

Quantity Available: 1

Buy New
Price: US$ 30.00 Convert Currency
Shipping: US$ 3.50 Within U.S.A. Destination, Rates & Speeds
Add to basket

30 Day Return Policy

About this Item

This is a new first edition paperback copy, tan spine. Bookseller Inventory # 046848

Ask Seller a Question

Bibliographic Details

Title: Press Releases Are Not a PR Strategy: An ...

Publisher: VandeVrede Public Relations

Publication Date: 2005

Binding: Trade Paperback

Book Condition:New

Dust Jacket Condition: wraps

Edition: First Edition

About this title


This book is intended as a quick overview for executives, PR professionals, and communications students who want to understand the number one reason most PR programs fail: they forget that the editor or analyst should be the primary audience, not customers. Twenty-five chapters cover everything from the top 10 misconceptions about PR to legal regulations, websites, white papers, taking on the competition, and ethics. There is also a helpful directory of resources to aid PR efforts.

About the Author:

Linda VandeVrede has nearly 25 years of experience working with high-tech companies of all sizes and stages both as in-house PR director and outside PR counsel. Regardless of the companies' market focus and product, she has consistently improved their market leadership position through proven public relations strategies, which she shares in this guide. She is a winner of the American Society of Business Publication Editors' gold and silver awards for her business writing, and is a member of the Public Relations Society of AMerica, the Instrumentation, Systems and Automation Society, and the Arizona Technology Council.

"About this title" may belong to another edition of this title.

Store Description

The Reader's Corner is such fun,it's too bad you have to buy our books on line. We have eight foot tall outside bookshelves across the entire front of the store. There is a money slot in the door for night sales, which go to support National Public Radio. Inside, which can be too crowded at times, are surprisingly good books, only 1% are ever listed on-line. We also sell records, music cd's, comic books, mags, computer software and games. Best of all is the found art decorating every spare spot. The motto on the front door: NO SHOOTING, NO SMOKING, NO MOONING THE MANAGEMENT.

Visit Seller's Storefront

Terms of Sale:

Visa, Mastercard, Amex, Discover, Paypal or check. Shipping by USPS Priority Mail $6.50 first volume/$4 each add. vol.This is for octavo sized books only, oversize books will be more. USPS bookrate $3.50 first vol/$1.75 each add. vol. (I cover all Dust Jackets with Brodart Mylar protectors).(For EU: Reader's Corner, 3201 Hillsborough Street, Raleigh N.C., 27607,

Shipping Terms:

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express

Check PayPal