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Press Releases Are Not a PR Strategy: An Executive's Guide to Public Relations (

VandeVrede, Linda B.

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ISBN 10: 0976252708 / ISBN 13: 9780976252702
Published by VandeVrede Public Relations, 2005
New Condition: New Soft cover
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This is a new first edition paperback copy, tan spine. Bookseller Inventory # 046848

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Bibliographic Details

Title: Press Releases Are Not a PR Strategy: An ...

Publisher: VandeVrede Public Relations

Publication Date: 2005

Binding: Trade Paperback

Book Condition:New

Dust Jacket Condition: wraps

Edition: First Edition

About this title

Synopsis:

This book is intended as a quick overview for executives, PR professionals, and communications students who want to understand the number one reason most PR programs fail: they forget that the editor or analyst should be the primary audience, not customers. Twenty-five chapters cover everything from the top 10 misconceptions about PR to legal regulations, websites, white papers, taking on the competition, and ethics. There is also a helpful directory of resources to aid PR efforts.

About the Author:

Linda VandeVrede has nearly 25 years of experience working with high-tech companies of all sizes and stages both as in-house PR director and outside PR counsel. Regardless of the companies' market focus and product, she has consistently improved their market leadership position through proven public relations strategies, which she shares in this guide. She is a winner of the American Society of Business Publication Editors' gold and silver awards for her business writing, and is a member of the Public Relations Society of AMerica, the Instrumentation, Systems and Automation Society, and the Arizona Technology Council.

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