Stock Image

Pricing and Revenue Optimization (Hardcover)

Robert L. Phillips

46 ratings by Goodreads
ISBN 10: 0804746982 / ISBN 13: 9780804746984
New Condition: New Hardcover
From Grand Eagle Retail (Wilmington, DE, U.S.A.)

AbeBooks Seller Since October 12, 2005

Quantity Available: 1

Buy New
List Price: US$ 64.95
Price: US$ 63.39 Convert Currency
Shipping: Free Within U.S.A. Destination, rates & speeds
Add to basket

30 Day Return Policy

About this Item

Hardcover. This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of yield management in the commercial.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 368 pages. 0.839. Bookseller Inventory # 9780804746984

Ask Seller a Question

Bibliographic Details

Title: Pricing and Revenue Optimization (Hardcover)

Binding: Hardcover

Book Condition:New

Edition: 1st.

About this title

Synopsis:

This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.

With methods proven in the courses taught by the author at Columbia and Stanford Business Schools as well as through his experience as founder of Nomis Solutions, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable.

Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact marketing@sup.org.

From the Back Cover:

“Data-driven systems for revenue optimization have transformed the transportation and hospitality industries, and are increasingly important in many other sectors of the global economy. Drawing on his unparalleled knowledge of current business practice, Bob Phillips has written the first book on this important subject that is both intellectually rigorous and accessible to a broad business audience—one that communicates clearly both the how and the why of scientific pricing and revenue optimization. It will be the definitive sourcebook for years to come.” —J. Michael Harrison,Stanford University
“Pricing and Revenue Optimization is a much needed text in the quantitative field of yield management and dynamic pricing to improve business decisions. It is one of many increasingly important topics that have grown out of the disciplines of Operations Research and Management Science. The book offers a balanced presentation of theoretical principles and industrial experience, showing how pricing, market elasticity, risk, and market share affect a number of important business measures. It is particularly valuable to have the models and analyses that support software being developed for decision makers in today’s rapidly changing markets. Faculty, students, consultants, and banking and financial managers should find this book of great interest.” —Robert Oliver, former Chairman of the Board of Fair, Isaac & Company; University of California, Berkeley

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Terms of Sale:

We guarantee the condition of every book as it¿s described on the Abebooks web sites. If you¿ve changed
your mind about a book that you¿ve ordered, please use the Ask bookseller a question link to contact us
and we¿ll respond within 2 business days.
Books ship from California and Michigan.


Shipping Terms:

Orders usually ship within 2 business days. All books within the US ship free of charge. Delivery is 4-14 business days anywhere in the United States.

Books ship from California and Michigan.

If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express