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Synopsis: "Principles of Advertising and IMC, 2/e" by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. "Principles of Advertising and IMC" provides students with a basic understanding of all the major marketing communication functions, the major media alternatives, and the processes for integrating these activities in the most effective and efficient way in order to develop long-term, profitable customer relationships that build brands and create brand equity.
Title: Principles of Advertising and IMC
Publisher: McGraw-Hill Publishing Co.
Publication Date: 2004
Book Condition: Used: Good
Book Description Mcgraw-Hill (Tx), 2004. Paperback. Book Condition: Good. Sent within 24 hours. Expedited UK delivery available. Bookseller Inventory # BBI1860363
Book Description Mcgraw-Hill College, 2004. Book Condition: Fair. 2nd Pkg. Book has some water damage, but book is still completely readable. Bookseller Inventory # GRP3467731
Book Description Mcgraw-Hill College, 2004. Book Condition: Good. 2nd Pkg. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP10449994
Book Description Mcgraw-Hill College, 2004. Book Condition: Very Good. 2nd Pkg. Ships from Reno, NV. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP96337769
Book Description Mcgraw-Hill College. Hardcover. Book Condition: GOOD. Good clean copy with no missing pages might be an ex library copy; Possibly may have minor marginal notes and or highlighting. Bookseller Inventory # 2721188690
Book Description McGraw-Hill/Irwin, 2004. Book Condition: Very Good. 2nd. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP8519781
Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: VERY GOOD. Cover and pages show some wear from reading and storage. May have creases on the cover and binding caused from handling and reading. Some pages may contain writing and or highlighting. Bookseller Inventory # 2749315342
Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: VERY GOOD. little to no wear, pages are clean. The cover and binding are crisp with next no creases. Bookseller Inventory # 2759828984
Book Description Mcgraw-Hill (Tx), 2004. Unknown Binding. Book Condition: Used; Very Good. Bookseller Inventory # 2376337
Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR003440470