KEY BENEFIT: This text allows students to apply what they’ve learned to real company challenges and best practices by offering a multitude of problems in the text and integrated case studies on video.
KEY TOPICS: Its coverage includes an extensive amount of service applications and firms to give students an in-depth look at operations in the real world.

MARKET: For general business students interested in operations management and gaining the fundamental working knowledge of a firm.

From the Publisher

This text is designed as a briefer, less technical introduction to operations management than the more traditional principles of operations management texts. Available in two versions, the hardcover version includes the Quantitative tutorials and the softcover version does not. Most mathematical techniques are covered in the chapter supplements which are found in both versions.

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