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Principles and Practice of Marketing


Published by McGraw-Hill, Various, 1998
ISBN 10: 0077094352 / ISBN 13: 9780077094355
/ Used / Condition: Good / Soft cover
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About the Book

Bibliographic Details

Title: Principles and Practice of Marketing

Publisher: McGraw-Hill, Various

Publication Date: 1998

Binding: Paperback

Book Condition: Good

Dust Jacket Condition: No Jacket

Edition: Second Edition


This second edition of Principles and Practice of Marketing builds on its established strengths of clear exposition of theory linked to marketing practice. Updated throughout, the text takes into account today's greater emphasis on direct marketing and relationship marketing. New features include direct marketing, coverage of relationship marketing etc. Book in good condition, slilghtly grubby page edges, internally clean tight copy. No D.J illustrated paperback, some creasing on cover otherwise also in good condition. Heavy book addiitonal carriage charges may occur outside the U.K only Published by McGraw Hill Book#01533 Size: 4to - over 9¾" - 12" tall. Bookseller Inventory # 01533

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Synopsis: Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.

About the Author: David Jobber is Professor of Marketing at the University of Bradford Business School.

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