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Principles and Practice of Marketing


138 ratings by GoodReads
ISBN 10: 0077094352 / ISBN 13: 9780077094355
Published by McGraw-Hill, Various, 1998
Used Condition Good Paperback
From West End Books (Colwyn Bay Conwy North Wales, United Kingdom) Quantity Available: 1
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This second edition of Principles and Practice of Marketing builds on its established strengths of clear exposition of theory linked to marketing practice. Updated throughout, the text takes into account today's greater emphasis on direct marketing and relationship marketing. New features include direct marketing, coverage of relationship marketing etc. Book in good condition, slilghtly grubby page edges, internally clean tight copy. No D.J illustrated paperback, some creasing on cover otherwise also in good condition. Heavy book addiitonal carriage charges may occur outside the U.K only Published by McGraw Hill Book#01533 Size: 4to - over 9¾" - 12" tall. Bookseller Inventory # 01533

About this title:


Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.

About the Author: David Jobber is Professor of Marketing at the University of Bradford Business School.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Principles and Practice of Marketing

Publisher: McGraw-Hill, Various

Publication Date: 1998

Binding: Paperback

Book Condition: Good

Dust Jacket Condition: No Jacket

Edition: Second Edition

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Seller West End Books
Address: Colwyn Bay Conwy North Wales, United Kingdom

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