Principles and Practice of Marketing

David JOBBER

Published by McGraw-Hill, 1998
ISBN 10: 0077094352 / ISBN 13: 9780077094355
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This second edition of Principles and Practice of Marketing builds on its established strengths of clear exposition of theory linked to marketing practice. Updated throughout, the text takes into account today's greater emphasis on direct marketing and relationship marketing. New features include direct marketing, coverage of relationship marketing etc. Book in good condition, slilghtly grubby page edges, internally clean tight copy. No D.J illustrated paperback, some creasing on cover otherwise also in good condition. Heavy book addiitonal carriage charges may occur outside the U.K only Published by McGraw Hill Book#01533 Size: 4to - over 9¾" - 12" tall. Bookseller Inventory #

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Synopsis: Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.

About the Author: David Jobber is Professor of Marketing at the University of Bradford Business School.

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Bibliographic Details

Title: Principles and Practice of Marketing
Publisher: McGraw-Hill
Publication Date: 1998
Binding: Paperback
Book Condition: Good
Edition: Second Edition

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David Jobber
Published by McGraw-Hill Publishing Co. (1998)
ISBN 10: 0077094352 ISBN 13: 9780077094355
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David Jobber
Published by McGraw-Hill Publishing Co. (1998)
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Book Description McGraw-Hill Publishing Co., 1998. Ausreichend/Acceptable: Exemplar mit vollständigem Text und sämtlichen Abbildungen oder Karten. Schmutztitel oder Vorsatz können fehlen. Einband bzw. Schutzumschlag weisen unter Umständen starke Gebrauchsspuren auf. / Describes a book or dust jacket that has the complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc. (which must be noted). Binding, dust jacket (if any), etc may also be worn. Seller Inventory # M00077094352-B

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Book Description McGraw-Hill Publishing Co. 1998-04-01, 1998. Paperback. Condition: Very Good. All books are pre-owned and will have been read by someone else before you. They may well show signs of minor wear and tear. Please note, cover images are illustrative only, and the actual book cover and edition can vary. Seller Inventory # 9780077094355-21

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Book Description McGraw-Hill Publishing Co. 01/04/1998, 1998. Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Seller Inventory # 9053-9780077094355

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Book Description McGraw-Hill Publishing Co., 1998. Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged book. Please note this is a damaged book. The condition of this book is as stated above, however this book is slightly damaged in some way. Typically a grazed corner or torn cover. Thanks. Seller Inventory # CHL2398056

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