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Principles and Practice of Social Marketing (Paperback)

Rob Donovan

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ISBN 10: 052116737X / ISBN 13: 9780521167376
New Condition: New Soft cover
From Grand Eagle Retail (Wilmington, DE, U.S.A.)

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Paperback. learn the principles and methods of social marketing in context. Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketi.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 526 pages. 1.020. Bookseller Inventory # 9780521167376

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Title: Principles and Practice of Social Marketing ...

Binding: Paperback

Book Condition:New

Edition: 2nd.

About this title

Synopsis:

Principles and Practice of Social Marketing combines the authors' practical commercial marketing know-how, hands-on experience in developing and implementing social marketing campaigns, and extensive involvement in formative and evaluative research across a broad variety of health and social policy areas. This new international edition will be essential reading for undergraduate and graduate courses in Social Marketing and for anyone involved in social marketing or health promotion, public health interventions, injury prevention or public welfare in general.

Book Description:

Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.

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