The Product Development Challenge: Competing Through Speed, Quality, and Creativity

ISBN 10: 0875846092 / ISBN 13: 9780875846095
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Synopsis: How do top product development companies gain competitive advantage? They bring rapidly evolving technologies to increasingly fragmented markets using the talents within the organization and those of suppliers, distributors, and customers. In this collection of articles and interviews from the Harvard Business Review, authorities describe successful practices and provide frameworks for managing the technologies, processes, innovations, and R&D efforts that lead to superior product development projects. A Harvard Business Review Book. "An excellent overview and introduction.... Read the book cover to cover as a road map to more in-depth investigation or 'cherry-pick' it by topic. Either way, it adds up to a fine reference on product development."-Quality Digest

About the Author: Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.

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