Title: Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
Publisher: McGraw Hill
Publication Date: 2003
Language: English
ISBN 10: 0071410597
ISBN 13: 9780071410595
Binding: Soft cover
Condition: New

About this title

Synopsis

The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.

About the Author

Linda Gorchels has extensive experience as a product and marketing manager and is currently managing director of executive marketing seminars in the executive education department of the school of business, University of Wisconsin-Madison. She is the author of the bestselling The Product Manager's Handbook.

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