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The Product Marketing Handbook for Software : The Definitive Guide to Marketing, Selling and Promoting Your Software with CD-ROM {FOURTH EDITION}

Chapman, Merrill R. {Author} with Ruth Greenfield {Editor}

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ISBN 10: 0967200865 / ISBN 13: 9780967200866
Published by Aegis Publishing Group, Ltd., Not Designated, 2004
Condition: Fine Soft cover
From Glued To The Tube Books (Minneapolis, MN, U.S.A.)

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"THE PRODUCT MARKETING HANDBOOK FOR SOFTWARE, 4TH EDITION is the definitive guide for executing successful software marketing and sales programs for any size company. Included is a CD{-ROM} that contains goals and action item checklists that cover over 2600 separate marketing and sales tasks.Each chapter includes an in-depth look at all aspects of the subject, industry-specific focus stories that highlight how different companies dealt with a variety of business challenges, and comprehensive checklists that allow you to manage and organize your marketing and sales operations. In addition, the HANDBOOK also includes a detailed cost of marketing and sales matrix, a resource directory, and a glossary of software marketing technology." This book has 645 pages + an UNOPENED, UNUSED CD-ROM. The text contains NO internal marks whatsoever. Bookseller Inventory # 051727

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Bibliographic Details

Title: The Product Marketing Handbook for Software ...

Publisher: Aegis Publishing Group, Ltd., Not Designated

Publication Date: 2004

Binding: Illustrated Softcover

Book Condition:Fine

Edition: Fourth Edition

About this title

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The definitive guide for executing successful software marketing and sales programs for any size company. Included is a CD that contains goals and action item checklists that cover over 2600 separate marketing and sales tasks.

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