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The Product Specialist Handbook

Simms Thomas

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ISBN 10: 0980187613 / ISBN 13: 9780980187618
Published by Southern Book Club, 2009
Condition: Good Soft cover
From Books Express (Portsmouth, NH, U.S.A.)

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Bibliographic Details

Title: The Product Specialist Handbook

Publisher: Southern Book Club

Publication Date: 2009

Binding: Paperback

Book Condition:Good

About this title


The Product Specialist Handbook is a step by step look at how to become a great Product Specialist (PS). How well a PS is trained can mean the difference between the success and failure of a product that needs public acceptance. Simms and Bob Thomas offer their years of product knowledge and experience in dealing with the public in this informative handbook, which translates into a simple point by point guide that will enable you or your staff to explain and promote your product to an otherwise uninformed public, and transform them into customers.

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