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The Production of Modernization: Daniel Lerner, Mass Media, and The Passing of Traditional Society

Shah, Hemant

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ISBN 10: 1439906246 / ISBN 13: 9781439906248
Published by Temple University Press, U.S.A., 2011
New Condition: New Hardcover
From Reader's Corner, Inc. (Raleigh, NC, U.S.A.)

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This is a new hardcover first edition, first printing copy in a new mylar protected DJ, white spine. Size: 8vo - over 7¾" - 9¾" tall. Bookseller Inventory # 071336

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Bibliographic Details

Title: The Production of Modernization: Daniel ...

Publisher: Temple University Press, U.S.A.

Publication Date: 2011

Binding: Hard Cover

Book Condition:New

Dust Jacket Condition: New

Edition: First Edition.

About this title

Synopsis:

How Daniel Lerner's seminal work contributed to the overall professionalization of communication theory and sociology

Book Description:

Daniel Lerner's 1958 book The Passing of Traditional Society was central in shaping Cold War–era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner’s book claimed that exposure to American media messages could motivate “traditional” people in the postcolonial nations to become “modern” by cultivating empathy for American ideas, goods, and ways of life.

The Production of Modernization examines Lerner’s writings to construct the intellectual trajectory of his thinking about mass media and modernization up to and beyond the publication of his famous book. Shah has written not just an intellectual biography of Lerner but also a history of the discipline he shaped.

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