A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition

Michaelson, David

Published by Business Expert Press
ISBN 10: 160649984X / ISBN 13: 9781606499849
Used / PAPERBACK / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

160649984X Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental matierials such as CD's, info-trac etc. Bookseller Inventory #

About this title:

Book ratings provided by Goodreads:
3.5 avg rating
(4 ratings)

Synopsis: Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This second edition takes a best practices approach--one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function.

About the Author: David Michaelson has over 30 years' experience conducting research for numerous Fortune 500 companies, universities, and philanthropic organizations. He has an extensive background in communication testing, message development, measurement of communications effectiveness, and branding. Along with Dr. Stacks, he is the author of numerous peer-reviewed articles on public relations measurement and evaluation. He received his PhD in anthropology from the New School for Social Research and is a research fellow of the Institute for Public Relations.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: A Professional and Practitioner's Guide to ...
Publisher: Business Expert Press
Binding: PAPERBACK
Book Condition: Good

Top Search Results from the AbeBooks Marketplace

1.

Michaelson, David
Published by Business Expert Press (2014)
ISBN 10: 160649984X ISBN 13: 9781606499849
Used Paperback Quantity Available: 2
Seller:
Books From California
(Simi Valley, CA, U.S.A.)
Rating
[?]

Book Description Business Expert Press, 2014. Paperback. Condition: Very Good. Seller Inventory # mon0001718786

More information about this seller | Contact this seller

Buy Used
US$ 10.94
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

ISBN 10: 160649984X ISBN 13: 9781606499849
Used Quantity Available: 1
Seller:
Grandisbooks
(Neptune, NJ, U.S.A.)
Rating
[?]

Book Description Condition: Acceptable. Heavy wear. Budget item. Pages bent. Seller Inventory # 314EXR000HCZ

More information about this seller | Contact this seller

Buy Used
US$ 11.04
Convert Currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, Rates & Speeds

3.

MICHAELSON
Published by BUS EXPERT
ISBN 10: 160649984X ISBN 13: 9781606499849
Used Quantity Available: 2
Seller:
Campus Bookstore
(Fayetteville, AR, U.S.A.)
Rating
[?]

Book Description BUS EXPERT. Condition: Good. Used - Good BOOK ONLY! 2nd Edition May contain highlighting/underlining/notes/etc. May have used stickers on cover. Ships same or next day. Expedited shipping takes 2-3 business days; standard shipping takes 4-14 business days. Seller Inventory # UNT-N-076-102

More information about this seller | Contact this seller

Buy Used
US$ 11.24
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Michaelson, David
Published by Business Expert Press
ISBN 10: 160649984X ISBN 13: 9781606499849
Used Quantity Available: 1
Seller:
FirstClassBooks
(Little Rock, AR, U.S.A.)
Rating
[?]

Book Description Business Expert Press. Condition: Good. Used books cannot guarantee unused access codes or working CD's!. Seller Inventory # BZ-CHDM-347-06529

More information about this seller | Contact this seller

Buy Used
US$ 12.91
Convert Currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, Rates & Speeds

5.

Michaelson, David
Published by Business Expert Press
ISBN 10: 160649984X ISBN 13: 9781606499849
Used Quantity Available: 1
Seller:
TextbookRush
(Grandview Heights, OH, U.S.A.)
Rating
[?]

Book Description Business Expert Press. Condition: Acceptable. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Seller Inventory # 44481261

More information about this seller | Contact this seller

Buy Used
US$ 17.40
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

6.

David Michaelson
Published by Business Expert Press (2014)
ISBN 10: 160649984X ISBN 13: 9781606499849
Used Softcover Quantity Available: 1
Seller:
GlassFrogBooks
(Minden, NV, U.S.A.)
Rating
[?]

Book Description Business Expert Press, 2014. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 160649984X-2-4

More information about this seller | Contact this seller

Buy Used
US$ 22.06
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

ISBN 10: 160649984X ISBN 13: 9781606499849
Used Quantity Available: 1
Seller:
BookSleuth
(Sanford, NC, U.S.A.)
Rating
[?]

Book Description Condition: Good. Fast Shipping ! Used books may not include access codes, CDs or other supplements. Seller Inventory # Amz4744084

More information about this seller | Contact this seller

Buy Used
US$ 18.09
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

8.

Michaelson
Published by Business Expert Press (2014)
ISBN 10: 160649984X ISBN 13: 9781606499849
Used Quantity Available: 1
Seller:
textbooksNow
(Westchester, IL, U.S.A.)
Rating
[?]

Book Description Business Expert Press, 2014. Condition: Used. 2nd Edition. 2nd Edition-BOOK CONDITION: Used books will have varying degrees of wear, highlighting, and notations. Access codes & supplemental materials may not be included. Inventory is subject to prior sale. SHIPPING: Only Standard shipping to PO Boxes. We are not able to ship to APO/FPOs or Internationally. Orders are shipped from Illinois. Seller Inventory # 5944161U2

More information about this seller | Contact this seller

Buy Used
US$ 22.50
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

9.

David Michaelson, Institute for Public Relations
ISBN 10: 160649984X ISBN 13: 9781606499849
Used Softcover Quantity Available: 1
Seller:
BookHolders
(Gambrills, MD, U.S.A.)
Rating
[?]

Book Description Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: second ] Publisher: Business Expert Press Pub Date: 5/23/2014 Binding: Paperback Pages: 286 second edition. Seller Inventory # 6000875

More information about this seller | Contact this seller

Buy Used
US$ 25.90
Convert Currency

Add to Basket

Shipping: US$ 4.25
Within U.S.A.
Destination, Rates & Speeds

10.

David Michaelson
Published by Business Expert Press (2014)
ISBN 10: 160649984X ISBN 13: 9781606499849
Used Paperback Quantity Available: 1
Seller:
Books Express
(Portsmouth, NH, U.S.A.)
Rating
[?]

Book Description Business Expert Press, 2014. Paperback. Condition: Good. 2. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 160649984Xq

More information about this seller | Contact this seller

Buy Used
US$ 43.74
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are 13 more copies of this book

View all search results for this book