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Professional Sales Management (Grid series in marketing)

George D. Downing

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ISBN 10: 088244235X / ISBN 13: 9780882442358
Published by Grid Pub, 1983
Used Condition: Fair
From Better World Books (Mishawaka, IN, U.S.A.)

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Former Library book. Shows definite wear, and perhaps considerable marking on inside. Bookseller Inventory # GRP67990029

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Bibliographic Details

Title: Professional Sales Management (Grid series ...

Publisher: Grid Pub

Publication Date: 1983

Book Condition:Fair

About this title


A basic text for students of sales management at the junior and senior levels. Examines the roles of the manager utilizing thirteen case studies. A step-by-step process shows how the manager and the sales representative design a sales strategy. Includes material on competitive rivalry and the exploration of ``float customers.'' Instructor's Manual available.

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