viii, 238pp. Ex-University Library copy with several of the usual indicators; trade paperback bound inside sturdy red buckram. The hardcover binding is tight and strong. The text is clean and unmarked. A very usable copy. With several B&W photo illustrations. Bookseller Inventory #
Title: The Professionals Look at New Products (...
Publisher: The University of Michigan
Publication Date: 1969
Book Condition: Very Good
Edition: 1st Edition
Book Description The University of Michigan, Ann Arbor, Michigan, 1969. Very Good in softcover. 23 by 16 cm. 238 pages. Trade size. Contains selected papers from the Eighth Annual New Products Conference Presented by the Detroit Chapter of the American Marketing Association, March 14-15, 1968. Card covers. Wear to edges. Clean text pages. Seller Inventory # 006531