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A Profile of the Performing Arts Industry Culture and Commerce

David H. Gaylin

Published by Business Expert Press
ISBN 10: 160649564X / ISBN 13: 9781606495643
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Title: A Profile of the Performing Arts Industry ...

Publisher: Business Expert Press

Binding: Paperback

Book Condition: New

Book Type: Paperback


Paperback. 180 pages. The performing arts include music, theater, and dance and reflect some of humankinds most basic activities. Even our Paleolithic forebears engaged in story-telling and music-making; bone flutes more than 35, 000 years old have been found. That these instincts evolved into the works of Euripides and Shakespeare, Bach and Beethoven, is one of civilizations great achievements. Yet performing arts companies today, which present both classic and contemporary works for live audiences, face business challenges at least as great as any other industry. There are about 9, 000 performing arts companies in America, generating about 14 billion in revenue according to the last economic census (2007). The industry is fragmented: 77 of the companies have revenues of less than 1 million, only 3 exceed 10 million, and the 20 largest companies account for only 20 of industry revenue. There are two distinct sectors that differ by genre, mission, and tax status: for-profit companies, accounting for 8 billion of industry revenue, and not-for-profits, accounting for 6 billion. This book will give lovers of the performing arts an understanding of the backstage realities that make live performances possible. Prospective board members, managers, and performers will be better equipped to take on the challenges their companies face. Business analysts and students will discover how well economic and managerial frameworks apply in this unique setting where culture and commerce converge. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9781606495643

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Synopsis: Attending a live concert or theatrical performance can be a thrilling experience. At their best, the performing arts represent the height of human creativity and expression. But the presentation on stage, whether it is Shakespeare, Beethoven, or The Lion King, depends on a business backstage.

This book provides an overview of both the product on stage and the industry that makes it possible. While the industry's product is unique, with unique supply and demand characteristics, it is still an industry, with economic inputs, business models, competitors, value chains, and a dynamic, challenging marketplace. We will examine each of the major segments (Broadway, regional theater, orchestra, opera, and dance) along these business dimensions.

This book will give lovers of the performing arts an understanding of the business realities that make live performances possible. Managers, board members, and performers will be better equipped to take on the strategic challenges their companies face. People contemplating any of these roles will have a better idea of what to expect. Business analysts and students of strategy will discover how economic frameworks apply in this unique setting where culture and commerce converge.

About the Author: David Gaylin is an expert in arts management, business strategy, and executive development. He is a managing director of Con Brio Consulting LLC, a management-consulting firm, and combines a 25-year career in corporate strategy and development with eight years of arts management experience. Gaylin earned his AB degree from Harvard College and MBA from Harvard Business School. An active clarinetist, his music study includes a Master's degree in conducting from the New England Conservatory of Music. He has written for the Wall Street Journal, Management Review, Journal of Business Strategy, Human Resources Professional, and other publications

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