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Profits With Principles: Seven Strategies for Delivering Value With Values: Jackson, Ira A.; Nelson...

Profits With Principles: Seven Strategies for Delivering Value With Values

Jackson, Ira A.; Nelson, Jane

9 ratings by Goodreads
ISBN 10: 0385501633 / ISBN 13: 9780385501637
Published by Doubleday, 2004
Condition: Fine Hardcover
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Using in-depth case studies and examples from over 50 companies that range from Starbucks to Citigroup, General Motors to General Electric, DuPont to Dell, Ira A. Jackson, former director of the Center for Business and Government at Harvard’s Kennedy School, shows the quantifiable and enduring business advantage to "doing the right thing." Companies that give back to their employees and society—focusing on values and purpose as well as profitability—often gain commpetitive advantage and improve their brand image, consumer loyalty, and employee satisfaction. Identifying seven principles of making values integral to business processes and practices, PROFITS WITH PRINCIPLES opens the door to a new kind of capitalism, providing a wealth of practical recommendations companies of all sizes can model their own efforts after. First printing, in excellent condition with a tiny crease to the bottom front corner of the dust jacket only. Inscribed by both authors. Size: 6½" - 9¾" First Printing 0.0 First Printing First Printing. Bookseller Inventory # 272967

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Bibliographic Details

Title: Profits With Principles: Seven Strategies ...

Publisher: Doubleday

Publication Date: 2004

Binding: Hardcover

Book Condition:Fine

Dust Jacket Condition: Near Fine

Signed: Inscribed by Author(s)

Edition: 1st Edition...

Book Type: book

About this title

Synopsis:

At a time when unethical business practices continue to dominate the business press, PROFITS WITH PRINCIPLES offers persuasive proof that when businesses combine profit making with a concern for values and the greater good, they do better in the marketplace than those that concentrate only on the bottom line.

In PROFITS WITH PRINCIPLES, Ira A. Jackson and Jane Nelson show the quantifiable and enduring business advantage to ?doing the right thing.? The companies profiled in PROFITS WITH PRINCIPLES?including Starbucks, Citigroup, Alcoa, General Motors, General Electric, Dupont, and Dell?come from different industries and have implemented different strategies to build trust and gain a competitive advantage. What they share, however, are basic operating principles of making values integral to the way they do business. By focusing on creating societal as well as shareholder value, they have built market share, improved risk management, enhanced innovation, strengthened consumer loyalty, and attracted the best talent.

Jackson and Nelson?s seven principles include Harness Innovation for the Public Good, as in the simple, low-cost water purifier from Proctor & Gamble that has the potential to save thousands of lives; Spread Economic Opportunity, exemplified by Marriott?s ?Pathways to Independence? program that creates job opportunities for former welfare recipients and gives the company a competitive advantage in the marketplace for low-skilled employees; and Put People at the Center, a value practiced by Alcoa that reduced its lost workday injury rate by more than 90% since 1988.

This breakthrough guide on how companies can build trust and grow market share by making a difference opens the door to a new kind of capitalism, providing a wealth of infinitely useful and practical recommendations a company of any size can adapt.

Book Description:

Advance Praise for Profits with Principles

"Profits with Principles is a stunning achievement. Ira Jackson and Jane Nelson provide a compelling rationale for re-imagining enterprise to encompass a far broader set of responsibilities than in the past. This utterly original work is not only a survival guide for business and business executives, but also a survival guide for capitalism itself in a dangerous and confusing world."
--Tom Peters

"Profits with Principles draws powerful lessons from the world's most-respected leaders to show why social responsibility belongs at the core of the business and what to do to put it there.  Heeding these lessons could raise the fortunes of companies and transform the face of global capitalism.  The Jackson/Nelson principles should become every smart manager's words to live by. "
--Rosabeth Moss Kanter, Harvard Business School, and bestselling author of Evolve!

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