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The Prohibition Hangover: Alcohol in America from Demon Rum to Cult Cabernet

Mr. Garrett Peck

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ISBN 10: 0813545927 / ISBN 13: 9780813545929
Published by Rutgers University Press, 2009
Used Condition: Good Hardcover
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Bibliographic Details

Title: The Prohibition Hangover: Alcohol in America...

Publisher: Rutgers University Press

Publication Date: 2009

Binding: Hardcover

Book Condition: Good

Edition: First Edition - may be Reissue.

About this title

Synopsis:

Spirits are all the rage today. Two-thirds of Americans drink, whether they enjoy higher priced call brands or more moderately priced favorites. From fine dining and piano bars to baseball games and backyard barbeques, drinks are part of every social occasion.

In The Prohibition Hangover, Garrett Peck explores the often-contradictory social history of alcohol in America, from the end of Prohibition in 1933 to the twenty-first century. For Peck, Repeal left American society wondering whether alcohol was a consumer product or a controlled substance, an accepted staple of social culture or a danger to society. Today the legal drinking age, binge drinking, the neoprohibitionist movement led by Mothers Against Drunk Driving, the 2005 Supreme Court decision in Granholm v. Heald that rejected discriminatory curbs on wine sales, the health benefits of red wine, advertising, and other issues remain highly contested.

Based on primary research, including hundreds of interviews with those on all sidesùclergy, bar and restaurant owners, public health advocates, citizen crusaders, industry representatives, and moreùas well as secondary sources, The Prohibition Hangover provides a panoramic assessment of alcohol in American culture. Traveling through the California wine country, the beer barrel backroads of New England and Pennsylvania, and the blue hills of Kentucky's bourbon trail, Peck places the concerns surrounding alcohol use within the broader context of American history, religious traditions, and governance.

Society is constantly evolving, and so are our drinking habits. Cutting through the froth and discarding the maraschino cherries, The Prohibition Hangover examines the modern American temperament toward drink amid the $189-billion-dollar-a-year industry that defines itself by the production, distribution, marketing, and consumption of alcoholic beverages.

From the Inside Flap:

Society is constantly evolving, and so are our drinking habits. "The Prohibition Hangover" examines the modern American temperament toward drink amid the $189-billion- dollar-a-year industry that defines itself by the production, distribution, marketing, and consumption of alcoholic beverages. Based on primary research, including hundreds of interviews with those on all sides--clergy, bar and restaurant owners, public health advocates, citizen crusaders, industry representatives, and more--as well as secondary sources, Garrett Peck provides a panoramic assessment of alcohol in American culture and history.

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