Propaganda en Andere Plannen voor de Toekomst K. V. T.
Available from more sellers
Original boards, lettered by hand; 4to; title-page, 48 typed leaves, interleaved with photo-montages, drawings, collages tipped on stiff cardboard, 2 pop-ups. A grandiose and curious compendium compiled for K. V. T. (the Royal United Carpet Factories) in Holland. Established in 1797, the headquarters of K. V. T. was based in Rotterdam and was bombed during the war. This work sets out their blueprint for re-establishing themselves in the international market through advertising. The author discusses the theory and psychology of advertising: he mentions the importance of newspaper and press advertisement, window display, radio, etc., and interestingly suggests that the company would most successfully pervade all levels of Dutch society and elevate their profile through national sponsorship of leisure activities. Bookseller Inventory # D4257
Title: Propaganda en Andere Plannen voor de ...
Publication Date: 1944
Book Condition: Fine
Payment Methods Accepted by Seller
Check Money Order
Sanctuary Books, A.B.A.A.
New York, NY, U.S.A.
AbeBooks Seller Since July 15, 2002
Please reserve books by email or by phone. All items subject to prior
sale. NYS residents must include 8.875% sales tax. We accept checks,
money orders, online payment through paypal. Full refund within 15 days
provided book is returned in same condition as sent.
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.