Propaganda en Andere Plannen voor de Toekomst K. V. T.


Published by Rotterdam, 1944
Used / Hardcover / Quantity Available: 1
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Bibliographic Details

Title: Propaganda en Andere Plannen voor de ...

Publisher: Rotterdam

Publication Date: 1944

Binding: Hardcover

Book Condition: Fine


Original boards, lettered by hand; 4to; title-page, 48 typed leaves, interleaved with photo-montages, drawings, collages tipped on stiff cardboard, 2 pop-ups. A grandiose and curious compendium compiled for K. V. T. (the Royal United Carpet Factories) in Holland. Established in 1797, the headquarters of K. V. T. was based in Rotterdam and was bombed during the war. This work sets out their blueprint for re-establishing themselves in the international market through advertising. The author discusses the theory and psychology of advertising: he mentions the importance of newspaper and press advertisement, window display, radio, etc., and interestingly suggests that the company would most successfully pervade all levels of Dutch society and elevate their profile through national sponsorship of leisure activities. Bookseller Inventory # D4257

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