Proving the Value of Meetings and Events; How and Why to Measure ROI

Jack J. Phillips

Published by ROI Institute/Meeting Professi, 2007
ISBN 10: 0979028507 / ISBN 13: 9780979028502
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Synopsis: Essentially two books in one, it details how to use metrics to show the value of meetings and events, and provides case studies of actual application.

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Title: Proving the Value of Meetings and Events; ...
Publisher: ROI Institute/Meeting Professi
Publication Date: 2007
Book Condition: Good

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