Quantitative Analysis for Management with CD (9th Edition)

Orville C. Walker

Published by TBS
ISBN 10: 0070611432 / ISBN 13: 9780070611436
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Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Bookseller Inventory #

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Synopsis: 9th Edition, printed by Prentice Hall of India. Included CD, same content as the hardcover version.

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Title: Quantitative Analysis for Management with CD...
Publisher: TBS
Binding: Paperback
Book Condition: VERY GOOD

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Harper Boyd, Jr.,John Mullins,Orville Walker
Published by Tata McGraw-Hill Education Pvt. Ltd. (2006)
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2006. Softcover. Book Condition: New. 5th or later edition. Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing?s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Table of contents Section One: Introduction to Strategy Chapter 1 Market-Oriented Perspectives Underlie Successful Corporate, Business and Marketing Strategies Chapter 2 Corporate Strategy Decisions and their Marketing Implications Chapter 3 Business Strategies and Their Marketing Implications Section Two: Opportunity Analysis Chapter 4 Understanding Market Opportunities Chapter 5 Measuring Market Opportunities: Forecasting and Market Knowledge Chapter 6 Targeting Attractive Market Segments Chapter 7 Differentiation and Positioning Section Three: Formulating Marketing Strategies Chapter 8 Marketing Strategies for New Market Entries Chapter 9 Strategies for Growth Markets Chapter 10 Strategies for Mature and Declining Markets Chapter 11 Marketing Strategies for the New Economy Section Four: Implementation And Control Chapter 12 Organizing and Planning for Effective Implementation Chapter 13 Marketing Metrics for Marketing Performance Printed Pages: 368. Bookseller Inventory # 24922

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Harper Boyd, Jr.,John Mullins,Orville Walker
Published by Tata McGraw-Hill Education Pvt. Ltd. (2006)
ISBN 10: 0070611432 ISBN 13: 9780070611436
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2006. Softcover. Book Condition: New. 5th or later edition. Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing?s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Table of contents Section One: Introduction to Strategy Chapter 1 Market-Oriented Perspectives Underlie Successful Corporate, Business and Marketing Strategies Chapter 2 Corporate Strategy Decisions and their Marketing Implications Chapter 3 Business Strategies and Their Marketing Implications Section Two: Opportunity Analysis Chapter 4 Understanding Market Opportunities Chapter 5 Measuring Market Opportunities: Forecasting and Market Knowledge Chapter 6 Targeting Attractive Market Segments Chapter 7 Differentiation and Positioning Section Three: Formulating Marketing Strategies Chapter 8 Marketing Strategies for New Market Entries Chapter 9 Strategies for Growth Markets Chapter 10 Strategies for Mature and Declining Markets Chapter 11 Marketing Strategies for the New Economy Section Four: Implementation And Control Chapter 12 Organizing and Planning for Effective Implementation Chapter 13 Marketing Metrics for Marketing Performance Printed Pages: 368. Bookseller Inventory # 24922

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Orville C. Walker
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Book Description TBS. Paperback. Book Condition: VERY GOOD. Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Bookseller Inventory # 2735292794

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Orville C. Walker
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Book Description TBS. Paperback. Book Condition: Very Good. Ex-Library Book - will contain Library Markings. Very good condition book with only light signs of previous use. Bookseller Inventory # G0070611432I4N10

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Orville C. Walker
Published by TBS (2005)
ISBN 10: 0070611432 ISBN 13: 9780070611436
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Book Description TBS, 2005. Paperback. Book Condition: Good. 5th Edition. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 0070611432

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