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Rapid Response Advertising: The Missing Pice to the Marketingf Puzzle +++AUSTRALIAN EDITION+++

Ayling, Geoff, with Jenny Ayling, Kerri Ayling, and Jeff Ayling

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ISBN 10: 1875680578 / ISBN 13: 9781875680573
Published by Business & Professional Publishing Pty Limited, Warriewood, New South Wales, Australia, 1998
Condition: Fine Soft cover
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About this Item

"RAPID RESPONSE ADVERTISING is a whole new technology developed from the 'new science' idea of memes-the first genuine advance in the advertising industy since positioning. Memes are trhe science of simplicity, uncovered by the study of the way that basic cultural material mimics genetic material. RAPID RESPONSE ADVERTISING shows how memes can help you hit the marketplace with a genuine competitive advantage for your company, poroduct or brand, even if you don't think your product or service is unique." This book has 267 pages. The text contains NO internal marks whatsoever. Bookseller Inventory # 063086

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Bibliographic Details

Title: Rapid Response Advertising: The Missing Pice...

Publisher: Business & Professional Publishing Pty Limited, Warriewood, New South Wales, Australia

Publication Date: 1998

Binding: Trade Paperback

Book Condition:Fine

Edition: Second Printing

About this title

Synopsis:

This comprehensive guide provides a new approach to developing and testing advertising concepts that enable users to optimise their advertising budgets. Readers will discover how a rudimentary understanding of the new science of memes - self-explanatory symbols that represent a complete idea and impact behaviour can be translated into successful campaigns, such as "Nike - just do it". It shows decision makers how to use the rapid response system - an advertising strategy based on memes - to engage the consumer through five key activators: identity, emotion, influence, recall and communication. Armed with the information in this book CEOs, advertising executives and marketing and brand managers will be able to better evaluate the potential response of any advertising, creative or strategic effort.

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