Bestselling small business gurus, Bangs and Pinson, share the best of their proven, award-winning advice for entrepreneurs to get a business up and running, create a strategic plan for growth, write a winning business plan, manage daily operations, and use technology to leverage scarce resources. Includes worksheets, action plans, and online resources.
Here is your map for an exciting voyage. This Field Guide is the tool to help you navigate the mysterious and unknown regions to where you want to be starting and running your own successful business.
Learn how to:
* Determine if your business idea is feasible.
* Write a bankable business plan.
* Target customers and keep them coming back.
* Manage cash.
* Develop a strategy that beats the competition.
* Create a Web presence.
* Avoid legal hassles.
* Find top employees.
* Plan for growth.
And much more!
* Intensify learning using the LEAP Learning Process. You'll first Learn, the Explore, next Apply, and finally Produce results for your own business. It's ideal for independent or group study.
* Locate the information you need, when you need it, with the flexible Field Guide design.
* Identify with and learn from First Person accounts--real-life war stories!
* Test your skills in more than 50 Personal Workshops.
* Avoid potential legal pitfalls with Liability Alerts.
* Get connected via URLinks to a virtually limitless network of current Web information.
* Explore real-world problems and solutions using in-depth Case Studies.
SEE THEM IN ACTION!
"The Real World Entrepreneur Video" features ten clips of successful entrepreneurs from around the country, and commentary from authors David H. Bangs, Jr. and Linda Pinson, with Hattie Bryant, creator of "Small Business 2000," the series on public television. All clips are from portions of "Small Business 2000."
ADVANCE PRAISE FOR "THE REAL WORLD ENTREPRENEUR FIELD GUIDE"
"An excellent reference for the impatient, fire-ready-aim crowd...a shortcut to choosing what you want to do..." (John Hughes, founder John E. Hughes & Co. CPA Firm, J.E. Hughes Enterprises Inc., John E. and Jeanne T. Hughes Foundation Inc, past ownership in Archibald/Fannie May Candies, independent contractor, and trustee, CEO, president, and CFO for several organizations)
"This is the best summary I've ever read on entrepreneurship." (Larry E. Wacholtz, Ph.D., Belmont University, Nashville, Tenn.)
"This is information that start-up business owners will refer to for many years." (Henry J. Turner, director, Minority Business Assistance Center SBDC, College of Management at the University of Massachusetts, Boston)
"As a small business owner myself, as well as a professor, I appreciate the practical subjects, many of which haven't been covered in business textbooks before." (Cathie Elliott, Western State College, Gunnison, Colo.)
"The peer-to-peer learning approach definitely meets the needs of entrepreneurs." (Jackie Bishop, Edward Lowe Foundation, Cassopolis, Mich.)
