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Synopsis: In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business.
Chapters in Recent Advances in Tourism Marketing Research reflect the recent explosion of high quality tourism marketing research. Authors come from a number of disciplines and perspectives, ranging from more traditional programs such as hotel, restaurant, and tourism management and leisure studies to geography, urban and regional planning, and sociology. This fusion of diverse ideas gives you innovative insight into important tourism marketing issues including:
About the Author:
Muzaffer Uysal is a Professor of Tourism in the Department of Hospitality and Tourism Management in Pamplin College of Business at Virginia Polytechnic Institute & State University, Blacksburg, Virginia USA. He received his Ph.D from Texas A&M University, and an MBA from the University of New Haven and a BS in business administration and accounting from Ankara Academy of Economics & Commercial Sciences. He has extensive experience in the travel and tourism field, authoring or co-authoring a significant number of articles in tourism, hospitality and recreation journals, proceedings, book chapters, and four monographs and two books relating to different aspects of tourism and research. He also has conducted workshops, seminars and field research in several countries. Dr. Uysal is a member of the International Academy for the Study of Tourism, the Academy of Leisure Sciences, and serves as co-editor of Tourism Analysis: An Interdisciplinary Journal. In addition, he sits on the editorial boards of a significant number of journals, including Journal of Travel Research, and Annals of Tourism Research as resource editor. Dr. Uysal received the Award for Research Excellence, Alumni Award for Excellence in International Education, Teaching Excellence Award from Pamplin College of Business, and Outstanding Research Award from College of Human Resources. In addition, he received the 2009 University of Delaware Michael D. Olsen Research Achievement Award in Hospitality and Tourism and a Lifetime Achievement Award in Tourism Research in 2008 from Chinese Tourism Management Association - Taiwan. Dr. Uysal is also featured in Who's Who in America (2001-2010). He worked as Associate Dean for Graduate Programs and Research in the College of Hospitality, Retail and Sport Management at the University of South Carolina from July 2007 to August 2008. His research interests center on tourism demand/supply interaction, tourism marketing, and quality of life research in tourism. .
DanielR. Fesenmaier is at University of Florida.
Title: Recent Advances in Tourism Marketing Research
Publication Date: 1996
Book Condition: New
Book Description Routledge, 1996. Condition: Good. 1st Edition. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP101692292
Book Description Routledge, 1996. Hardcover. Condition: Bon. Ancien livre de bibliothèque. Couverture différente. Edition 1996. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Different cover. Edition 1996. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # A-538-674
Book Description Routledge 1996-11-19, 1996. Hardcover. Condition: Good. Books is in good condition. Some moderate creases and wear. This item may not come with CDs or additional parts including access codes for textbooks. Might be an ex-library copy. Seller Inventory # DS-156024836X-3
Book Description Condition: New. New. Looks like an interesting title!. Seller Inventory # M-156024836X
Book Description Condition: New. New. Looks like an interesting title!. Seller Inventory # M-156024836x
Book Description Routledge, 1996. Condition: New. Brand New, Never Used, Shipped from Thailand, Shipped within 2-3 business days. Seller Inventory # 9781560248361
Book Description Condition: New. New. Seller Inventory # S-156024836x
Book Description Condition: New. New. Seller Inventory # S-156024836X
Book Description Condition: New. New. Seller Inventory # S-156024836L
Book Description Routledge 1996-11-19, 1996. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 4-5 working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-TNFPD-00087950