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Redefining Corporate Soul: Linking Purpose & People

Cox, Allan

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ISBN 10: 078630555X / ISBN 13: 9780786305551
Published by Irwin Professional Pub
New Condition: New Hardcover
From JR Books (Grand Rapids, MI, U.S.A.)

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078630555X Irwin hardcover with great dustjacket. Bookseller Inventory # SKU1127512

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Bibliographic Details

Title: Redefining Corporate Soul: Linking Purpose &...

Publisher: Irwin Professional Pub

Binding: Hardcover

Book Condition:New

Dust Jacket Condition: Dust Jacket Included

About this title


Survival of the Fittest Today Requires SOUL and PURPOSE Redefining Corporate Soul is not about start-up, or crafting yet another "identity program, " or deciding to become something or somebody new. This book's clear message is about rediscovering who you are and what you do best, and repairing the broken connections between people, people and the organization, and people and purpose. Redefining Corporate Soul reminds you that just as you had dreams and passions that helped you arrive where you are today, so did your organization. If that mission, that drive, becomes blurred over the years, then lethargy sets in, people stop caring, and the organization drifts. In powerful, direct language, Allan Cox points out where to make the vital changes that will lead to a corporation - and a workforce - that is once more resonating with purpose and soul.

From the Author:

People's true purposes lie in the depth of their souls, craving contact with all that's around them. Successful enterprise, whether or not for profit, depends on the ripple effect--of the linkage of people with each other and their things, with their thoughts and feelings, with learning from their failures and thriving on their genius. Get to the soul and you'll have no trouble defining purpose!

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