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Bibliographic Details

Title: Research Methods in Business Studies (4th ...

Publisher: Pearson

Publication Date: 2010

Binding: Soft cover

Condition: Good

Edition: 4th Edition

About this title

Synopsis:

A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.

Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

The following online resources support the text:
For Instructors: PowerPoint slides

From the Back Cover:

This clear and concise guide is ideal for business students taking a course in research methods, or undertaking a dissertation or report on a work placement project. Research Methods in Business Studies shows you how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

Key features to help you succeed with your project include the following:

Guidelines on how to formulate a research problem – preparing you to understand the question and objectives before starting out
Explanations of the importance of different methods – equipping you with a systematic approach to the process
Evaluations of different qualitative and quantitative methods – enabling you to choose the most appropriate method for your project
Discussion of research theories and their practical application – aiding your understanding of theory in a real-life practical context
Advice on how to structure clear, concise and relevant reports

In addition to fresh examples, more on advanced quantitative techniques and research theory, this fully updated 4th edition now includes:

A completely new chapter on cross-cultural research
Expanded sections on ethical issues
Greater focus on the application of qualitative software

About the authors

Dr Pervez Ghauri is Professor of International Business at King’s College London, London, UK.

Dr Kjell Gr�nhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway.

"About this title" may belong to another edition of this title.

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Research Methods in Business Studies (4th Edition)

Ghauri, Pervez

Used - Soft cover

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