Stock Image

Retail Power Plays: From Trading to Brand Leadership Strategies for Building Retail Brand Value

Wileman, Andrew and Michael Jary

2 ratings by Goodreads
ISBN 10: 0814793312 / ISBN 13: 9780814793312
Published by New York University Press, New York, New York, U.S.A., 1997
Condition: Fine Hardcover
From Glued To The Tube Books (Minneapolis, MN, U.S.A.)

AbeBooks Seller Since November 13, 2002

Quantity Available: 1

Buy Used
Price: US$ 57.50 Convert Currency
Shipping: US$ 4.25 Within U.S.A. Destination, rates & speeds
Add to basket

30 Day Return Policy

About this Item

"When we think of brands, we think of 'producer brands' such as Coca-Cola or Marlboro. In RETAIL POWER PLAYS, Andrew Wileman and Michael Jary examine what they see as the biggest challenge, and the biggest opportunity, facing retailers in the U.S. and Europe: the establishment of strong 'retail brands.' They analyze the battle between retail and producer brand power, suggesting that the retail brands are now catching up, and put forward strategies and implementation programs to help brand managers build and sustain their brands in response to these dramatic changes." This book has 280 pages and is illustrated throughout. Size: 8vo - over 7¾" - 9¾" tall. Bookseller Inventory # 013917

Ask Seller a Question

Bibliographic Details

Title: Retail Power Plays: From Trading to Brand ...

Publisher: New York University Press, New York, New York, U.S.A.

Publication Date: 1997

Binding: Hard Cover

Book Condition:Fine

Dust Jacket Condition: Fine

Edition: Second Printing.

About this title

Synopsis:

When we think of brands, we think of "producer brands' such as Coca-Cola or Marlboro. In Retail Power Plays, Andrew Wileman and Michael Jary examine what they see as the biggest challenge, and the biggest opportunity, facing retailers in the U.S. and Europe; the development of strong "retail brands." They analyze the battle between retail and producer brand power, suggesting that the retail brands are now catching up, and put forward strategies and implementation programs to help brand managers build and sustain their brands in response to these dramatic changes.

About the Author:

Andrew Wileman is a strategy for OC&C Strategy Consultants in London. He won the Outstanding Article of the Year Award for his publication in the International Journal of Retail and Distribution.

"About this title" may belong to another edition of this title.

Store Description

We sell online only.

Visit Seller's Storefront

Terms of Sale:

Billing available to established
accounts with payment upon receipt of book(s). 30 day net billing available to
accredited institutions. Returns are allowed with prior notification to dealer.
Return shipping charges paid by customer.To use credit card go thru abe check out.


Shipping Terms:

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express