Rethinking Marketing: Developing a New Understanding of Markets

Published by Wiley, 2005
ISBN 10: 0470021470 / ISBN 13: 9780470021477
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Synopsis: This book is the result of a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. The seminar is part of project funded for 4 - 5 years to discuss the future of marketing. Three basic issues are addressed: How should we look at the market and its different forms, given the existence of dynamics? How should we look upon the exchange between market players given the existence of relationships and other close cooperative efforts? What kind of scientific approaches can we use when studying markets and market players? Following a comprehensive discussion of these issues the book concludes by reexamining existing theories in light of these new ideas, challenging existing ways of thinking and looking towards a new future for marketing.

From the Inside Flap: James C. Anderson is the William L. Ford Distinguished Professor of Marketing and Wholesale Distribution, and Professor of Behavioral Science in Management, Kellogg School of Management, Northwestern University.

Luis Araujo is a Reader in Industrial Marketing at Lancaster University Management School.

Keith Blois is a Fellow in Industrial Marketing at Templeton College, University of Oxford.

Anna Dubois is Associate Professor at the Department of Industrial Marketing, Chalmers University of Technology.

Geoff Easton is Professor of Marketing in the Management School at Lancaster University.

David Ford is Professor of Marketing at the University of Bath, School of Management in the UK

Lars-Erik Gadde is Professor of Industrial Marketing at Chalmers University of Technology in Gothenburg, Sweden and associated to the faculty of the Norwegian School of Management in Sandvika, Norway.

Geir Gripsrud is Professor of Marketing and Dean of Bachelor Studies at the Norwegian School of Management.

Inge Jan Henjesand is Associate Professor of Marketing and Executive Vice President for Research and Academic Faculty at the Norwegian School of Management.

Roy Howell is currently the J.B. Hoskins Professor of Marketing at Texas Tech University.

Michael Johnson is D. Maynard Phelps Professor of Business Administration and Professor of Marketing, University of Michigan Business School and teaches in Michiganâ??s MBA and Ph.D. programs as well as a variety of the Schoolâ??s executive educations seminars.

Goran Persson is Professor of Business Logistics at the Norwegian School of Management in Oslo.

Frans Prenkert holds a Ph.D. in Industrial Marketing from Uppsala University, Sweden.

Thomas Ritter is an associate professor at the Copenhagen Business School.

Fred Selnes is professor in Marketing at BI â?? Norwegian School of Management.

Ivan Snehota is Professor of Marketing at the University of Lugano in Switzerland and at the Department of Buysiness Studies at Uppsala University in Sweden.

Sigurd Villads Troye is professor of Marketing at the Norwegian School of Economics and Business Administration.

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Title: Rethinking Marketing: Developing a New ...
Publisher: Wiley
Publication Date: 2005
Binding: Hardcover
Book Condition: New
Edition: 1.

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