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A Risk-Benefit Perspective on Early Customer Integration (Contributions to Management Science)

Christoph Kausch

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ISBN 10: 3790819611 / ISBN 13: 9783790819618
Published by Physica, 2007
New Condition: New Soft cover
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Bibliographic Details

Title: A Risk-Benefit Perspective on Early Customer...

Publisher: Physica

Publication Date: 2007

Binding: Paperback

Book Condition: New

Edition: 2007.

About this title

Synopsis:

Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project. This book develops a mathematical formula to support this decision.

From the Back Cover:

Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing experience with the concept has shown unexpected side effects that may even outweigh its recognized advantages. Therefore, management needs to be able to assess in advance whether the involvement of customers will add overall value to each particular innovation project. To support but not to replace the final managerial decision, a mathematical formula is developed. It can be applied to all kinds of process structures, takes into account the risks and benefits contingent on a company's situation as well as risk-reducing and benefit-increasing measures and translates them into numerical values. The resulting figure indicates the prospective value of customer integration in a specific project.

 

 

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