The Road to Reinvention: How to Drive Disruption and Accelerate Transformation

Linkner, Josh

Published by Jossey-Bass
ISBN 10: 0470923431 / ISBN 13: 9780470923436
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Companies, communities, and individuals fall for many reasons, but one of the most common—and easily avoidable—is the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they discover too late that they have lost their market position altogether to competitors and external forces.

The most successful companies, brands, and individuals make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination, and The Road to Reinvention lays out a systematic approach for continually challenging and reinventing yourself and your business. Venture capitalist and serial entrepreneur Josh Linkner identifies six elements in any business that are ripe for reinvention and shares examples, methods, and step-by-step techniques for creating deliberate, productive disruption.

Throughout The Road to Reinvention, Linkner also explores the history—the great rise, unprecedented fall, and now rebirth—of his beloved hometown, Detroit. First rising to greatness as the result of breathtaking innovation, Detroit had generations of booming growth before succumbing to apathy, atrophy, and finally bankruptcy. Now, the city is rising from the ashes and driving sustainable success through an intense focus on reinvention. Linkner brings an insider's view of this incredible story of grit, determination, and creativity, sharing his perspective on Detroit's successes and setbacks as a profound example of large-scale organizational and personal transformation.

Change is inevitable. You need to decide: Will you drive that change, or be driven away by it? Will you disrupt or be disrupted? By choosing to deliberately reimagine your own status quo, you can secure a strong future for both your company and your career.

Review: Josh Linkner, The Road to Reinvention

Q&A with Josh Linkner, author of The Road to Reinvention

You say that it’s necessary to disrupt your own status quo and reinvent—why?

Too often, companies that cling to previous successes and fail to reinvent are the ones that end up becoming dislodged by external forces, which can be competitors, market conditions, even customer fickleness. As leaders, we must embrace the responsibility of reinvention as a continuous process to ensure sustainable growth and success. If not, we run the risk of falling victim to the creativity and innovation of competitors.

Is there a best or worst time for a person or organization to approach reinvention?

The worst time is in response to a negative event, such as a major client loss, stock market decline, or new competitive attack. In fact, once companies embark on turnaround efforts—which are largely characterized by survival tactics such as cutting R&D and marketing—they are only able to regain a leadership position 10% of the time. The ideal time to reinvent is from a position of strength, at the height of success. It is much easier to use momentum and resources to reimagine what’s next than it is to react to problems or setbacks.


When creating deliberate disruption, how do you prevent your company or project from going off the rails, or going too far?

In the book, I cover a variety of ways to reinvent, test, and adapt. Great reinventions are not a bet-the-farm-at-once type risk. A systematic, disciplined approach to the necessary process of continuous reinvention helps prevent false starts and flameouts.

The Road to Reinvention features the story of Detroit. What are the greatest opportunities you see now in Detroit? And what’s the one thing you would want readers to know about your hometown?

Detroit was once a beacon of entrepreneurship and innovation in the U.S., but ultimately we let ourselves succumb to bureaucracy and entitlement. Our decline highlights the negative results of failing to reinvent. At the same time, right now we are in the midst of massive transformation, connecting back to our entrepreneurial roots. I firmly believe that the next five years will be studied for decades as the greatest urban reinvention in American history. New industries, people, and ideas are taking root. It's an exciting time, and I share both the challenges and opportunities extensively in this book.

For someone starting a new company, app, or venture, what’s the one piece of advice you’d give?

Make sure you are bringing something to market that is disruptive and truly unique as opposed to a “me too” solution. Also, build an ongoing process of reinvention deep into the DNA of your organization to ensure you adapt to the dizzying rate of change that exits today. Bottom line: disrupt or be disrupted.

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Title: The Road to Reinvention: How to Drive ...
Publisher: Jossey-Bass
Binding: Hardcover
Book Condition: Very Good

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Book Description John Wiley & Sons, 2014. Gebundene Ausgabe. Condition: Gebraucht. Gebraucht - Gut - Companies, communities, and individuals fall for many reasons, but one of the most common--and easily avoidable--is the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they discover too late that they have lost their market position altogether to competitors and external forces. The most successful companies, brands, and individuals make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination, and The Road to Reinvention lays out a systematic approach for continually challenging and reinventing yourself and your business. Venture capitalist and serial entrepreneur Josh Linkner identifies six elements in any business that are ripe for reinvention and shares examples, methods, and step-by-step techniques for creating deliberate, productive disruption. Throughout The Road to Reinvention, Linkner also explores the history--the great rise, unprecedented fall, and now rebirth--of his beloved hometown, Detroit. First rising to greatness as the result of breathtaking innovation, Detroit had generations of booming growth before succumbing to apathy, atrophy, and finally bankruptcy. Now, the city is rising from the ashes and driving sustainable success through an intense focus on reinvention. Linkner brings an insider's view of this incredible story of grit, determination, and creativity, sharing his perspective on Detroit's successes and setbacks as a profound example of large-scale organizational and personal transformation. Change is inevitable. You need to decide: Will you drive that change, or be driven away by it Will you disrupt or be disrupted By choosing to deliberately reimagine your own status quo, you can secure a strong future for both your company and your career. 272 pp. Englisch. Seller Inventory # INF3003063190

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Book Description John Wiley & Sons, 2014. Gebundene Ausgabe. Condition: Gebraucht. Gebraucht - Sehr gut - Companies, communities, and individuals fall for many reasons, but one of the most common--and easily avoidable--is the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they discover too late that they have lost their market position altogether to competitors and external forces. 272 pp. Englisch. Seller Inventory # INF1000899398

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