Routledge Library Editions: Marketing (27 vols): Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

St P Slatter, Stuart

ISBN 10: 1138793523 / ISBN 13: 9781138793521
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This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent expiration on price levels and the use of pricing strategy to achieve market share.

The book includes a brief comparative analysis of competition and marketing strategies in the US ethical pharmaceutical market.

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Every teacher of marketing should read this book "Quarterly Review of Marketing"

Very comprehensive and engaging "Morris Holbrook, Columbia University"

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Title: Routledge Library Editions: Marketing (27 ...
Binding: Hardcover
Book Condition: VeryGood

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Book Description Routledge. Hardcover. Book Condition: New. Hardcover. 152 pages. Dimensions: 0.0in. x 0.0in. x 0.0in.This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent expiration on price levels and the use of pricing strategy to achieve market share. The book includes a brief comparative analysis of competition and marketing strategies in the US ethical pharmaceutical market. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Bookseller Inventory # 9781138793521

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Book Description Taylor Francis Ltd, United Kingdom, 2014. Hardback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent expiration on price levels and the use of pricing strategy to achieve market share. The book includes a brief comparative analysis of competition and marketing strategies in the US ethical pharmaceutical market. Bookseller Inventory # APC9781138793521

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Book Description Taylor Francis Ltd, United Kingdom, 2014. Hardback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent expiration on price levels and the use of pricing strategy to achieve market share. The book includes a brief comparative analysis of competition and marketing strategies in the US ethical pharmaceutical market. Bookseller Inventory # APC9781138793521

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