Former library audio book. Will have library markings and stickers and possibly no inserts. Plays perfectly. Bookseller Inventory #
Synopsis: NATIONAL BESTSELLER
POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.
Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer.
Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004.
A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.
From the Hardcover edition.
About the Author:
LYNDA RESNICK and her husband Stewart own POM Wonderful, Teleflora, FIJI Water and Paramount Farms. They are also the biggest producers of almonds, pistachios, clementines and pomegranates in the world. Resnick has been featured widely in the media, including USA TODAY, The Wall Street Journal, The New York Times, and The New Yorker. She and her husband live in Beverly Hills and Aspen.
From the Hardcover edition.
Title: Rubies in the Orchard: How to Uncover the ...
Binding: No binding
Book Condition: Good
Book Description Random House Audio, 2009. AudioCD. Condition: Good. 4 AUDIO CDs withdrawn from the library collection. Some library marking. We will polish the Audio CDs for a clear listening experience . You will receive a good set. Enjoy this reliable AUDIO CD performance. Audio Book. Seller Inventory # 672016042249234
Book Description Random House Audio, 2009. Condition: UsedAcceptable. book. Seller Inventory # M0739383175_4
Book Description Random House Audio, 2009. Condition: New. book. Seller Inventory # M0739383175
Book Description Random House Audio, 2009. Audio CD. Condition: New. Never used!. Seller Inventory # P110739383175
Book Description Random House Audio, 2009. Audio CD. Condition: Good. Unabridged. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 0739383175