о еб ел кое по е ен е о еменном об е е: Со оло е к анал (Russian Edition)

лена ебе е а

Published by LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3843301832 / ISBN 13: 9783843301831
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Synopsis: Работа посвящена социологическому анализу потребительского поведения. Автор предлагает периодизацию теоретико-методологических подходов к социологическому исследованию потребительского поведения, рассматривает основные категории, приводит краткий обзор методов исследования. Также в работе представлен процесс трансформации потребительского поведения через смену различных моделей (от советской через переходную к современной). Издание может быть полезно менеджерам рекламных, консалтинговых, производственных и других организаций, специалистам, проводящим маркетинговые, социологические исследования потребительского поведения, преподавателям, осуществляющим подготовку специалистов в области социологии, маркетинга и менеджмента, информации и коммуникации, рекламного дела, а также всем интересующимся проблемами социологического исследования потребительского поведения.

About the Author: Родилась 1 сентября 1981 г. в г.Минске (Республика Беларусь).Образование: Белорусский государственный университет (специальность «Социология»), кандидат социологических наук. Профессиональные интересы: социология потребительского поведения, социология молодежи, социология государственного управления.

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Title: Потреб тельское по е ...
Publisher: LAP LAMBERT Academic Publishing
Publication Date: 2010
Binding: Paperback
Book Condition: Good

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Book Description LAP Lambert Academic Publishing, United States, 2010. Paperback. Condition: New. Language: Russian . Brand New Book ***** Print on Demand *****.Rabota posvyashchena sotsiologicheskomu analizu potrebitel skogo povedeniya. Avtor predlagaet periodizatsiyu teoretiko-metodologicheskikh podkhodov k sotsiologicheskomu issledovaniyu potrebitel skogo povedeniya, rassmatrivaet osnovnye kategorii, privodit kratkiy obzor metodov issledovaniya. Takzhe v rabote predstavlen protsess transformatsii potrebitel skogo povedeniya cherez smenu razlichnykh modeley (ot sovetskoy cherez perekhodnuyu k sovremennoy). Izdanie mozhet byt polezno menedzheram reklamnykh, konsaltingovykh, proizvodstvennykh i drugikh organizatsiy, spetsialistam, provodyashchim marketingovye, sotsiologicheskie issledovaniya potrebitel skogo povedeniya, prepodavatelyam, osushchestvlyayushchim podgotovku spetsialistov v oblasti sotsiologii, marketinga i menedzhmenta, informatsii i kommunikatsii, reklamnogo dela, a takzhe vsem interesuyushchimsya problemami sotsiologicheskogo issledovaniya potrebitel skogo povedeniya. Seller Inventory # AAV9783843301831

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