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SEARS ADVERTISING POLICIES, RULES AND DEFINITIONS

Sears, Roebuck and Co.

Published by Sears, Roebuck and Co., Chicago, 1946
Condition: Near Fine Hardcover
From The Story Shop (Elwood, IN, U.S.A.)

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About this Item

As stated inside the front: "This book is the property of Sears, Roebuck and Co. It is for the exclusive use of Sears employes and must be returned to the Editorial Department 744, Chicago, on request. Copy No. 1004." A name and school name follow in handwriting. Very interesting inside look at terminology used by employees in the Sears stores. Policies and terminology. Discourages sloppy descriptions of the items on the showroom, asking salespersons to be very careful and exact. For example, when referring to a nylon-containing product, percentage of nylon content must be disclosed, unless it is less than 5% so as not to mislead the the public. Terms never to use, like Oriental walnut or "pants" unless they are work pants. All others are trousers, unless in an emergency. (Not sure what a pants emergency might be. ) Also has a long list of trade marks that were registered by Sears, Roebuck and Co at the time. This would be very interesting to retail historians. ; 8vo 8" - 9" tall; 200 pages. Bookseller Inventory # 24961

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Bibliographic Details

Title: SEARS ADVERTISING POLICIES, RULES AND ...

Publisher: Sears, Roebuck and Co., Chicago

Publication Date: 1946

Binding: Hardcover

Book Condition: Near Fine

Dust Jacket Condition: No Dust Jacket

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