Sales Humor Writing Skills 1 Manual and CD: Sales Skills Development Using Techniques from Dramatics and Joke Writing for All Levels of Salespeople (No. 1)

Farb, Daniel; Gordon, Bruce

Published by UniversityOfHealthCare
ISBN 10: 159491012X / ISBN 13: 9781594910128
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Synopsis: Sales Humor and Writing Skills will not only teach you some of the secrets of professional joke writing, but will also teach you how to apply them to sales situations. You will enjoy this course for the humor and interactivity, but, most of all, for the way it can help you develop professiona skills and make more sales

From the Publisher: 5 star rating from Foreword Reviews: Learning how to plan and write jokes is like learning how to tie your shoes or drive a car Ė it is a learned "practice and practice again" process. In Sales Humor Writing Skills Farb and Gordon use a fictional pharmaceutical sales manager who hires a popular standup comic, to teach readers how salespeople can write and use their own humor.

The short paper book supplements and reviews the overall ideas in the nine chapters and exam found on CD. Both cover how to roll ideas, use free association and even organized lists to create humor. This original material will improve the salespersonís ability to communicate with their prospects and customers. Humor formulas, humor shortcuts and humor resources add to the completeness of the interactivity.

Writing humor improves the ability to improvise on the spot with the goal for the salesperson always remaining how to make more sales. The process includes improving abilities to analyze and search for related words, phrases, events, people, facts and symbolisms; to correlate ideas, be able to see non-standard meanings; to scan ideas and to visualize.

Jokes either play on words or create a funny image. One example of dozens of jokes on the CD that both sounds and reads funny: the first employee asks another, "So, is your job secure?" and the second employee replies, "Oh yes. Itís ME they can do without." After several examples, the CD offers an exercise to make a free association list of nouns related to either sales or the product and have an equal amount of two groups side by side. Then each word on the left is the subject and the words on the right combine to make the punch line.

The starting point of writing a joke is having something to say. This part does not have to be funny but Sales Humor Writing Skills teaches readers a process to turn that statement into a joke or improvisation. And a sale.

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Title: Sales Humor Writing Skills 1 Manual and CD: ...
Publisher: UniversityOfHealthCare

Binding: PLASTIC COMB
Book Condition: Good

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