Sales Training Basics (ASTD Training Basics Series)

Seigfried, Angela

Published by ASTD
ISBN 10: 1562866761 / ISBN 13: 9781562866761
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Synopsis: Sales Training Basics recognizes the bottom line focus of sales professionals and offers proven techniques and approaches that create engaging and impactful training. The book provides learning professionals with specific guidance on designing programs that provide the right tools and techniques that deliver on an audience focused on value. In addition, trainers and facilitators are offered guidance on accessing their most charismatic and engaging self to draw in and hold the attention of sales professionals. While the book is focused on participant expectations, it does not neglect today's organizational mandate to build training programs aligned to company strategic needs and vision. Finally, the author provides direction on alternate pathways to sales training through the use of technology and the power of blending both classroom and technology-bases approaches that give these sales professionals what they really want – more time in the field selling.

About the Author: Angela Siegfried, CPLP, is the performance improvement director for Allied Insurance (a Nationwide Company) who directs training activities for the entire Allied Insurance sales force.

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Title: Sales Training Basics (ASTD Training Basics ...
Publisher: ASTD
Binding: PAPERBACK
Book Condition: Fine

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Book Description American Society for Training Development, United States, 2010. Paperback. Book Condition: New. Language: English . Brand New Book. Sales Training Basics recognizes the bottom line focus of sales professionals and offers proven techniques and approaches that create engaging and impactful training. The book provides learning professionals with specific guidance on designing programs that provide the right tools and techniques that deliver on an audience focused on value. In addition, trainers and facilitators are offered guidance on accessing their most charismatic and engaging self to draw in and hold the attention of sales professionals. While the book is focused on participant expectations, it does not neglect today s organizational mandate to build training programs aligned to company strategic needs and vision. Finally, the author provides direction on alternate pathways to sales training through the use of technology and the power of blending both classroom and technology-bases approaches that give these sales professionals what they really want - more time in the field selling. Bookseller Inventory # ANB9781562866761

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Book Description American Society for Training Development, United States, 2010. Paperback. Book Condition: New. Language: English . Brand New Book. Sales Training Basics recognizes the bottom line focus of sales professionals and offers proven techniques and approaches that create engaging and impactful training. The book provides learning professionals with specific guidance on designing programs that provide the right tools and techniques that deliver on an audience focused on value. In addition, trainers and facilitators are offered guidance on accessing their most charismatic and engaging self to draw in and hold the attention of sales professionals. While the book is focused on participant expectations, it does not neglect today s organizational mandate to build training programs aligned to company strategic needs and vision. Finally, the author provides direction on alternate pathways to sales training through the use of technology and the power of blending both classroom and technology-bases approaches that give these sales professionals what they really want - more time in the field selling. Bookseller Inventory # ANB9781562866761

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