Saving the CBC: Balancing Profit and Public Service

Wade Rowland

Published by Linda Leith Pub Inc
ISBN 10: 1927535115 / ISBN 13: 9781927535110
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Synopsis: Asked to name the institutions that best define this country, most Canadians place our public broadcaster somewhere high on the list. But there is a very real danger that the CBC will not survive beyond the next two years in any recognizable form. Decades of budget cuts have left it dangerously weakened, and now a massive loss of television advertising revenue is predicted with the loss of NHL hockey rights to private broadcasters. Saving the CBC looks back at the history of the public broadcaster, digs into the goals and ideals of public service media, and plots a detailed plan for survival and growth.

About the Author: The author of more than a dozen non-fiction books, Wade Rowland spent many years in television news production at the network level and has held senior management roles at both CTV and CBC. Rowland was Maclean Hunter Chair of Ethics in Media at Ryerson University from 2001-2003. He holds a Ph.D. in Communication and Culture and is an Associate Professor in York University's Department of Communication Studies. Born in Montreal, Wade Rowland grew up in Regina and Winnipeg and currently lives near Toronto. Author website: www.waderowland.com

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Title: Saving the CBC: Balancing Profit and Public ...
Publisher: Linda Leith Pub Inc
Binding: Paperback
Book Condition: VERY GOOD

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