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Saving Community Journalism: The Path to Profitability (Hardcover)

Penelope Muse Abernathy

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ISBN 10: 1469615428 / ISBN 13: 9781469615424
New Condition: New Hardcover
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Hardcover. America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection a.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 254 pages. 0.522. Bookseller Inventory # 9781469615424

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Title: Saving Community Journalism: The Path to ...

Binding: Hardcover

Book Condition:New

About this title

Synopsis:

America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue.

Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media.

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"The decline of journalism--by which I mean people who are paid to find out the truth--is one of the tragedies of the 21st century. There is no single antidote, but Saving Community Journalism offers the beginnings of an answer for smaller news organizations. Abernathy's insights are particularly valuable because she is one of a rare breed that understands both business and journalism."--Alan Murray, President, Pew Research Center

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