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The Savvy Author's Guide to Book Publicity

Lissa Warren

52 ratings by Goodreads
ISBN 10: 0786712759 / ISBN 13: 9780786712755
Published by Da Capo Press
Used Condition: Good
From Hall Street Books (Brooklyn, NY, U.S.A.)

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2003 - Paperback - Used - Good - - Shows some shelf-wear. May contain old price stickers or their residue, inscriptions or dedications from previous owners in first few pages and remainder marks. - .-. Bookseller Inventory # SK-13-8-0031

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Bibliographic Details

Title: The Savvy Author's Guide to Book Publicity

Publisher: Da Capo Press

Book Condition:Good

About this title

Synopsis:

Here is an essential reference for writers—from the self-published to those published by major houses—written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting results. Each chapter details what happens to a book once it's off press, and how authors can be helpful in the promotion process—or even spearhead it if need be—to get the coverage they deserve. Warren's advice is buttressed by her stories of authors—the enterprising, the shy, the well-prepared, and the novice—relating tours gone awry, best-sellers made and nearly made, and great and not-so-great author/publicist collaboration. The Savvy Author's Guide to Book Publicity covers everything from how to write press material, targeting the right shows and publications, following up effectively with the media, and hiring people who can help ensure that every bookseller and consumer has a chance to hear an author's message loud and clear.

Review:

Lissa Warren is . . . the hardest-working, smartest publicist I have had the pleasure to work with. 6 stars out of 5. -- Howard Rheingold, author of national bestseller SMART MOBS: THE NEXT SOCIAL REVOLUTION

Lissa Warren is the publicist’s publicist. Her book is the secret weapon in an author’s arsenal of marketing tools. -- David Goehring, Director, Harvard Business School Press

Lissa is one of the . . . best publicists I’ve encountered.... Ignore [her book] at your own peril if you’re an author. -- Richard Pachter, MIAMI HERALD

Lissa knows every facet of the industry and provides level-headed advice while remaining imaginative in her approach. -- David Weinberger, co-author of the national bestseller THE CLUETRAIN MANIFESTO and author of SMALL PIECES LOOSELY JOINED: A UNIFIED THEORY OF THE WEB

With Lissa . . . I began to think I had a right to appear in the NEW YORK TIMES, WASHINGTON POST, CNN. -- Steven Wise, author of DRAWING THE LINE: SCIENCE AND THE CASE FOR ANIMAL RIGHTS and RATTLING THE CAGE: TOWARD LEGAL RIGHTS FOR ANIMALS

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