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How to Say It: Creating Complete Customer Satisfaction

Jack Griffin

2 ratings by Goodreads
ISBN 10: 0735205256 / ISBN 13: 9780735205253
Used Condition: like_new
From Horizon Books (Cleveland, OH, U.S.A.)

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Title: How to Say It: Creating Complete Customer ...

Book Condition:like_new

About this title


 A guide to effectively communicating with customers to create lasting—and repeat—business relationships. 

This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples. 

Unlike the vast majority of books that deal with customer communication, How to Say It®: Creating Complete Customer Satisfaction does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to:

  • Speak the language of Yes by asking the right questions
  • Get referrals through established customers
  • Offer value through solutions, satisfaction, and trust
  • Anticipate and preempt objections
  • Own a problem by owning the solution

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