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Schaufenster-Dekorationen für das Fleischergewerbe

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Published by Allgemeine Fleischer-Zeitung Actien-Gesellschaft, Berlin, 1930
Condition: vg Hardcover
From ERIC CHAIM KLINE, BOOKSELLER (ABAA ILAB) (Santa Monica, CA, U.S.A.)

AbeBooks Seller Since February 4, 2000

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About this Item

Oblong 4to. 96pp. Gold-stamped green cloth with gold lettering on cover and spine. Profusely illustrated with 40 full-page reproductions of drawings in rich vibrant colors showing how to arrange and decorate butcher-shop display windows in 1930's Germany. "Werben! das ist der Zweck des Schaufensters. Was soll es werben und wie kann es werben? Die Antwort lautet: Natürlich soll es für die Waren werben, die der Fleischerladen anzubieten hat, und zwar auf möglichst anziehende und geschmackvolle Weise. Wir haben damit die wichtigsten Gesichtspunlkte gefunden, die für die Dekoration des Fleischerei-Schaufensters maßgebend sind. Das "Was" weist auf die wirtschaftliche Bedeutung des Fensters hin, auf den Absatzzweck; das "Wie" auf die psychologische Aufgabe den Kunden (den bisherigen oder den künftigen) zu interessieren.Die Schaufensterdekoration richtet sich somit ganz der Eigenart und Leistungsfähigkeit des einzelnen Geschäftes, nach der Kundschaft, der Straße, der Gegend und dem Ort, ja, dem Lande, in dem er sein Geschäft betreibt."Minor age wear, scuffing and staining on binding. Stamp of previous owner on title-page. Very slight foxing on title-page and margin of page 5. Text in German. Tight copy with binding in very good, interior in near fine condition. Bookseller Inventory # 22921

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Bibliographic Details

Title: Schaufenster-Dekorationen für das ...

Publisher: Allgemeine Fleischer-Zeitung Actien-Gesellschaft, Berlin

Publication Date: 1930

Binding: Hardcover

Book Condition:vg

Edition: First edition.

Store Description

Since 1985 we offer individual books for sale from our inventory of 150,000 rare, out-of-print and antiquarian volumes on many topics, with an emphasis on Judaica, Hebraica, Bibles and rabbinics, the fine and decorative arts, architecture, photography, textile and wallpaper sample books, Bauhaus and the avant garde, expressionist dance, Olympic Games and sport, the ancient near-east and archeology, erotica, illustrated and foreign-language books, especially German, Yiddish, Polish and Hebrew, as well as books from the Weimar Republic and the Third Reich, plus Russian constructivist materials. We create book collections, both large and small, for individuals, decorators, archives and libraries¿currently available: a 10,000-volume research collection on Judaica in the German language. In addition, we maintain a beguiling selection of original works of art and photography. Eric Chaim Kline provides appraisal services for estate, insurance and tax purposes, often helping to match book donors with libraries and museums. We purchase books of merit and entire collections; we also take books on consignment with favorable terms. We are a rental source for movie and tv production, occasionally providing the prop on which the plot turns. Traveling throughout the U.S. and Europe, Eric Chaim Kline has been buying and selling old and rare books since the 1980¿s, when in graduate school at Brandeis University. Proprietor of bookshops in several Los Angeles locations since 1985, he hosts visitors by appointment in our lively bookstore and ships books to collectors, libraries and museums worldwide. Kline occasionally lectures on topics in book collecting and Jewish studies. He sponsors the annual Bibliography Award granted by the Association of Jewish Libraries and serves on the national board of the Antiquarian Booksellers¿ Association of America. We welcome your inquiries.

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