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Synopsis: Corporations, non-profits, and educational institutions will welcome this official guide that shows how to establish and maintain a successful virtual presence in Second Life. Written with the full support of Linden Lab, this is the perfect resource for organizations entering Second Life. Topics discussed include the technical and social issues of participating in Second Life, including integrating corporate culture into Second Life, in-world marketing techniques, selecting a solution provider, and how to conduct real-world business in Second Life. Plus, you’ll get hands-on solutions, smart tactics, and practical techniques, such as setting up useful meeting spaces and planning and moderating events. The book is filled with actual case studies of how top organizations have leveraged Second Life and offers analysis of their SL presence.
From the Back Cover: Get your group on the Grid
This complete reference will guide your organization toward a successful and compelling presence in the amazing virtual world of Second Life. Written by an innovative, expert Second Life Solution Provider who has helped corporations, educational institutions, nonprofits, government agencies, and others establish and maintain their Second Life presence, this official guide walks you through the entire process of creating, refining, and maintaining your organization's presence in Second Life.
You'll explore the infrastructure of the Second Life Grid and decide whether you should go it alone or work with a Solution Provider. You'll learn about Grid features and how to best take advantage of Resident-created tools. You'll see how to manage your virtual space, staff, and inventory; run well-attended events; and launch effective marketing campaigns. Written with the full cooperation of Linden Lab, this book also reveals how to integrate your organization's culture into SL's culture, while providing valuable insights into how organizations such as NASA, University of California Davis Medical Center, IBM, and others have thrived in Second Life.
Title: The Second Life Grid: The Official Guide to ...
Publication Date: 2009
Book Condition: Used: Good
Book Description Sybex, 2009. Book Condition: Good. 1st Edition. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP85832217
Book Description Sybex, 2009. Book Condition: Very Good. 1st Edition. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP46702226
Book Description Sybex, 2009. Book Condition: Very Good. 1st Edition. Ships from Reno, NV. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP96419441
Book Description Sybex. Paperback. Book Condition: GOOD. Good clean copy with no missing pages might be an ex library copy; Possibly may have minor marginal notes and or highlighting. Bookseller Inventory # 2511989024
Book Description Sybex, 2009. Paperback. Book Condition: Good. This is a former library book with library stickers and stamps. Bookseller Inventory # mon0001234034
Book Description Sybex, 2009. Paperback. Book Condition: Used: Very Good. Bookseller Inventory # SONG0470412917
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97804704129163.0
Book Description Sybex, Alameda, California, U.S.A., 2009. Soft cover. Book Condition: Very Good. 0470412917 2009 crisp tight soft cover appears unused. Bookseller Inventory # 044289
Book Description Sybex, 2009. Paperback. Book Condition: Used: Good. Bookseller Inventory # SKU8535593
Book Description Sybex, 2009. Paperback. Book Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Bookseller Inventory # P020470412917