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Secrets of Advertising to Gen Y Consumers (Self-Counsel Business)

Livingston, Aiden

4 ratings by Goodreads
ISBN 10: 1770400346 / ISBN 13: 9781770400344
Published by Self-Counsel Press, Inc., 2010
Used Condition: Good Soft cover
From Open Books (Chicago, IL, U.S.A.)

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Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. Bookseller Inventory # mon0000176442

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Bibliographic Details

Title: Secrets of Advertising to Gen Y Consumers (...

Publisher: Self-Counsel Press, Inc.

Publication Date: 2010

Binding: Paperback

Book Condition:Good

About this title

Synopsis:

Traditional marketing is dead, and Gen Y killed it. Advertisers are finding it harder to reach consumers using traditional media like television, radio, newspapers, and magazines. Radio revenue is down, TV ads are less effective, and young people rarely read print newspapers. The problem is that the new generation of consumers has become immune to many of the tactics marketers have come to rely on. In the coming years, Gen Y will replace the Baby Boomers as the group with the largest purchasing force. Any company that doesn't learn to sell to this new generation on their terms will become outdated and risk losing ground to new companies that adjust quickly. The Secrets of Advertising to Gen Y Consumers explains new and innovative ways to market products and services to the younger Gen Y. It shows business owners how to leverage the Internet and social media to become the type of company to which Gen Y will be loyal. Learn how to: Infiltrate the thoughts of Gen Y Sell the steak, not the sizzle Go green to make more green Surf the Web without wiping out Cash in on video games —And more!

About the Author:

Aiden Livingston is a member of Gen Y himself. He launched his first business at the young age of 20 and started three more successful companies since that time. He has written for numerous marketing publications, and has traveled around the world helping companies establish a competitive edge by marketing to the elusive Gen Y consumer.

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