The Six Secrets of Raising Capital: An Insider's Guide for Entrepreneurs

Fisher, Bill

Published by Berrett-Koehler Publishers, 2014
ISBN 10: 1626562393 / ISBN 13: 9781626562394
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Synopsis: Based on Bill Fisher’s three-day seminars that regularly sell out all over the world, this book offers the kind of capital-raising street smarts no entrepreneur can do without. As a banker in Silicon Valley in the ‘80s and a businessman who founded a number of successful companies beginning in the ‘90s, Fisher has seen firsthand the kind of rookie mistakes aspiring entrepreneurs make that end up stopping them before they have a chance to get started.

Fisher looks at six traditional steps in the capital-raising process and digs beneath the surface to expose subtle but critical aspects of each―knowledge that, until now, could come only with experience. For example, entrepreneurs believe that great business ideas get funded. Not true―just look at the failure rates of venture-backed companies. Great business stories get funded, and all great business stories have a similar construction and shape. And of course the entrepreneur needs an investor, but each investor comes with his or her own personality issues. You need the right match for long-term success, not just whoever is waving the biggest check―a temptation that is easy for cash-strapped entrepreneurs to succumb to. Having this book is like going into your investor meetings with a trusted advisor who knows all the ins and outs of raising capital.

Book Description: This is the only book on raising capital written by someone who has raised over a billion dollars for multiple ventures. It goes deeper into the "how-to" process than any other book available and reveals six secrets―twists on traditional capital-raising advice that only someone who has done it before would know.

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Title: The Six Secrets of Raising Capital: An ...
Publisher: Berrett-Koehler Publishers
Publication Date: 2014
Binding: Paperback
Book Condition: Used: Good

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Book Description BERRETT-KOEHLER, United States, 2014. Paperback. Book Condition: New. Language: English . Brand New Book. As a banker in Silicon Valley in the 80s, and an entrepreneur who founded a number of successful companies beginning in the 90s, Bill Fisher has seen first-hand that raising capital is the most important part of the startup process. Regardless of vision, motivation, and commitment to social responsibility, nothing will happen without capital. But most entrepreneurs continue to make rookie mistakes that stop them before they have a chance to get started. Fisher looks at six traditional steps in the capital-raising process and digs beneath the surface to expose subtle but critical aspects of each - knowledge that, until now, could only come with experience. For example, everyone knows that you need to have a compelling story to raise capital, but compelling for whom? Not for you or your friends or your potential customers, but for investors. So how do you design your pitch to work for them? And while you obviously need investors, they have to be the right investors. You need people who understand your vision and goals, not just whoever is waving the biggest checks. Based on Fisher s three-day seminars that regularly sell out all over the world, this book offers the kind of capital-raising street smarts no entrepreneur can do without. Bookseller Inventory # AA39781626562394

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Book Description BERRETT-KOEHLER, United States, 2014. Paperback. Book Condition: New. Language: English . Brand New Book. As a banker in Silicon Valley in the 80s, and an entrepreneur who founded a number of successful companies beginning in the 90s, Bill Fisher has seen first-hand that raising capital is the most important part of the startup process. Regardless of vision, motivation, and commitment to social responsibility, nothing will happen without capital. But most entrepreneurs continue to make rookie mistakes that stop them before they have a chance to get started. Fisher looks at six traditional steps in the capital-raising process and digs beneath the surface to expose subtle but critical aspects of each - knowledge that, until now, could only come with experience. For example, everyone knows that you need to have a compelling story to raise capital, but compelling for whom? Not for you or your friends or your potential customers, but for investors. So how do you design your pitch to work for them? And while you obviously need investors, they have to be the right investors. You need people who understand your vision and goals, not just whoever is waving the biggest checks. Based on Fisher s three-day seminars that regularly sell out all over the world, this book offers the kind of capital-raising street smarts no entrepreneur can do without. Bookseller Inventory # AA39781626562394

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