Secrets of Successful Direct Mail

Benson, Richard V.

Published by Unknown
ISBN 10: 0887233341 / ISBN 13: 9780887233340
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Minimal damage to cover and binding. Pages show light use. Bookseller Inventory #

About this title:

Synopsis: This book is a classic. It is easy to read, easy to use. A basic reference for anyone interested in bringing a service or product to the attention of consumers.

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Bibliographic Details

Title: Secrets of Successful Direct Mail
Publisher: Unknown
Binding: Hardcover
Book Condition: Good

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1.

Benson, Richard V.
Published by Unknown
ISBN 10: 0887233341 ISBN 13: 9780887233340
Used Hardcover Quantity Available: 1
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ThriftBooks - Yankee Clipper
(Windsor Locks, CT, U.S.A.)
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Book Description Unknown. Hardcover. Condition: Very Good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0887233341I4N00

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Benson, Richard V.
Published by Unknown (1600)
ISBN 10: 0887233341 ISBN 13: 9780887233340
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Better World Books: West
(Reno, NV, U.S.A.)
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Book Description Unknown, 1600. Condition: Very Good. Ships from Reno, NV. Former Library book. Great condition for a used book! Minimal wear. Seller Inventory # GRP97872858

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Benson, Richard V.
Published by Unknown (1600)
ISBN 10: 0887233341 ISBN 13: 9780887233340
Used Hardcover Quantity Available: 1
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HPB-Blue
(Dallas, TX, U.S.A.)
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Book Description Unknown, 1600. Hardcover. Condition: Good. Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!. Seller Inventory # S_204731944

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ISBN 10: 0887233341 ISBN 13: 9780887233340
Used Quantity Available: 1
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Goodwill Books
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Book Description Condition: Acceptable. Reading copy. May have signs of wear and previous use (scuffs, writing, underlining). Dust jacket may be missing. Seller Inventory # 3IIEN5003QCK

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Richard V. Benson
Published by Unknown (2005)
ISBN 10: 0887233341 ISBN 13: 9780887233340
Used Hardcover Quantity Available: 1
Seller:
HPB-Dallas
(Dallas, TX, U.S.A.)
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Book Description Unknown, 2005. Hardcover. Condition: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Seller Inventory # mon0001414336

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6.

Benson, Richard V
Published by Benson Organization, Savannah, GA U. S. A. (1987)
ISBN 10: 0887233341 ISBN 13: 9780887233340
Used Hardcover First Edition Quantity Available: 1
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Book Description Benson Organization, Savannah, GA U. S. A., 1987. Hardcover. Condition: As New. Dust Jacket Condition: Near Fine. First Edition. Marfree, acidfree F/Fine 1stEd perf-bound iun maroon 1/4 cloth, white shiny unclipped DJ has author's photo on R flap; no names, not marked-in, underscored, clearance or discard. Mails from NYC usually within 12 hours. ; 10.9 x 8.3 x 0.2 inches; 64 pages; \n\nA legendary book on successful direct-mail marketing and advertising has just been republished by Bottom Line Books, and imprint of Boardroom Inc. , the direct mail publishing giant whose famous ads start out, "What never to eat on an airplane." Why has Boardroom decided to reprint this sought-after, how to classic now? Martin Edelston, Boardroom's CEO, explains, "Direct marketing, in one form or another , is part of all our lives. It's used by just about every business and non-profit.o n church bulletins and utility bills, menus left under doors, coupon ads in newspapers and magazines, inserts with your bills--even the ads on back of ATM receipts and matchbooks. And most believe almost all direct marketing can be done better. " In his foreward to the 1989 edition of Benson's book, Hank Burnett -- one of the great copywriters of all time - said "This is the equivalent of a doctoral-level course on how to make a great deal of money legitamately through the mail, and may well be the most valuable book ever written on the subject. " Put simply, Dick Benson's view of direct mail marketing is deceptively simple: The promotor's goal is to get prospects to raise their hands and say they're interested in what you have to seel. His book shows how to get those hands in the air. Secrets of Successful Direct Mail is everything Dick Benson learned in 40 years in the business. How valuable is this information? As Martin Edelston, one of Dick Benson's clients since 1972, says now, "Dick's book has wonderful clear lessons on how to do direct marketing right. I wish it had been available when I was starting out. I learned a lot from it, and you will too, no matter what you're selling. " Brian Kurtz, Boardroom's Executive Vice-President -- notes, "Dick's influence on our company has been enormous. As the primary consultant throughout our history, he deserves much of the credit for Boardroom's success, longevity and solid reputation. ". Seller Inventory # 21733

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