Prebound. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 208 pages. 0.340. Bookseller Inventory #
Synopsis: FOR USE IN SCHOOLS AND LIBRARIES ONLY. A co-producer of Mad Men outlines four key elements of successful advertising in today's world, explaining how to craft an effective message and select the best medium for intended audiences.
From the Back Cover:
How to get someone, somewhere, to do something.
The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it.
Here’s how you can do it. And do it better.
Title: Seducing Strangers: How to Get People to Buy...
Book Condition: New
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