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Selling Color to People.

Birren, Faber

Published by University Books, New York, 1956
Condition: Very Good + Hardcover
From West Side Book Shop, ABAA (Ann Arbor, MI, U.S.A.)

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About this Item

Dust Jacket Condition: Very Good -. 219 pp, foreword, 1. The American Public; 2. Principles of Research; 3. Measuring Consumer Acceptance; 4. Strategies in Merchandizing; 5. The Best Colors For Merchandizing; 6. Vision, Visibility, and Legibility; 7. Color Television: Its Human Side; 8. The Reactions of the Senses; 9. Color & Human Personality; 10. Rational Color Harmony; 11. Psychodecor -- A New Direction; 12. Color Systems and Tools. A book on How to Sell Color in Commercial Products and Advertising to the American Public -- Based on Practical Methods of Consumer Research, Styling, Merchandizing Promotion and Public Relations. First Edition, 1956. Price clipped. 2" closed tear dj flap bottom edge with very small chips to head & tail spine of same, and lightly soiled panels. Pencilled name top edge ffep with minor edgewear. Clean, tight and strong binding with no underlining, highlighting or marginalia. Black & brown cloth. Size: Large 8vo. Bookseller Inventory # 003503

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Bibliographic Details

Title: Selling Color to People.

Publisher: University Books, New York

Publication Date: 1956

Binding: Hard Cover

Book Condition:Very Good +

Dust Jacket Condition: Very Good -

Edition: First Edition.

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