Selling Color to People.
Birren, Faber
From West Side Book Shop, ABAA, Ann Arbor, MI, U.S.A.
AbeBooks Seller Since March 2, 2006
Quantity: 1From West Side Book Shop, ABAA, Ann Arbor, MI, U.S.A.
AbeBooks Seller Since March 2, 2006
Quantity: 1About this Item
Dust Jacket Condition: Very Good -. 219 pp, foreword, 1. The American Public; 2. Principles of Research; 3. Measuring Consumer Acceptance; 4. Strategies in Merchandizing; 5. The Best Colors For Merchandizing; 6. Vision, Visibility, and Legibility; 7. Color Television: Its Human Side; 8. The Reactions of the Senses; 9. Color & Human Personality; 10. Rational Color Harmony; 11. Psychodecor -- A New Direction; 12. Color Systems and Tools. A book on How to Sell Color in Commercial Products and Advertising to the American Public -- Based on Practical Methods of Consumer Research, Styling, Merchandizing Promotion and Public Relations. First Edition, 1956. Price clipped. 2" closed tear dj flap bottom edge with very small chips to head & tail spine of same, and lightly soiled panels. Pencilled name top edge ffep with minor edgewear. Clean, tight and strong binding with no underlining, highlighting or marginalia. Black & brown cloth. Size: Large 8vo. Seller Inventory # 003503
Bibliographic Details
Title: Selling Color to People.
Publisher: University Books, New York
Publication Date: 1956
Binding: Hardcover
Condition: Very Good +
Dust Jacket Condition: Very Good -
Edition: First Edition.
Book Type: Book
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