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Selling Financial Services to Women: What Men Need to Know and Even Women Will Be Surprised to Learn

Holly Buchanan

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ISBN 10: 0983776504 / ISBN 13: 9780983776505
Published by Hachet Pulbishing, 2011
Used Condition: Good
From Better World Books (Mishawaka, IN, U.S.A.)

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Bibliographic Details

Title: Selling Financial Services to Women: What ...

Publisher: Hachet Pulbishing

Publication Date: 2011

Book Condition:Good

About this title


How you sell financial services to men is not the same as how you sell financial services to women. Even if men and women end up buying the same product, they may have different buying processes, questions and communication styles. Understanding these differences can increase your success dramatically when selling to women and selling to couples. (It will also give you a huge competitive advantage.) See the results from the latest Women and Finance Survey, get marketing ideas, and learn proven sales tips from top professionals. P.S. For all the guys out there asking, Can men be successful in selling to women? the answer is an emphatic, Yes!

About the Author:

Holly Buchanan is the head of Buchanan Marketing LLC, a consultancy which helps companies successfully market and sell to women. She has spent the last decade studying the differences between men and women and how those differences affect how men and women respond to advertising and make purchasing decisions. With her signature wit and entertaining style, she translates the differences between men and women into actionable sales and marketing strategies. Holly has worked with hundreds of clients including brands like Genworth Financial , American General Life, Waterford, GE Healthcare, and HP. Her current focus is the financial field and helping financial companies and professionals do an outstanding job of attracting, selling to and retaining women clients. And she likes sushi. She has been known to eat twice her body weight in one sitting.

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