Semiotics and Title Sequences: Text-Image Composites in Motion Graphics (Routledge Studies in Media Theory and Practice)

Michael Betancourt

Published by Focal Press, 2017
ISBN 10: 1138634204 / ISBN 13: 9781138634206
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Synopsis: Title sequences are the most obvious place where photography and typography combine on-screen, yet they are also a commonly neglected part of film studies. Semiotics and Title Sequences presents the first theoretical model and historical consideration of how text and image combine to create meaning in title sequences for film and television, before extending its analysis to include subtitles, intertitles, and the narrative role for typography. It is the first volume in Michael Betancourt's study of semiotics and cinema using the title sequence as a critical focus, allowing for a consideration of fundamental theoretical issues apart from both the issues of narrative and realism common to commercial media. Detailed close readings of classic films starting with The Cabinet of Dr. Caligari, and including To Kill A Mockingbird, Dr. Strangelove, and The Good, the Bad and the Ugly, along with designs from television programs such as Magnum P.I., Castle, and Vikings present a critical assessment of title sequences as both an independent art form and an introduction to the film that follows.

About the Author: Michael Betancourt is a theorist, historian, and artist concerned with digital technology and capitalist ideology. He is the author of The ____________ Manifesto, The History of Motion Graphics, Beyond Spatial Montage: Windowing, or, the Cinematic Displacement of Time, Motion, and Space, and The Critique of Digital Capitalism. He has exhibited internationally, and his work has been translated into Chinese, French, Greek, Italian, Japanese, Persian, Portuguese, and Spanish, and published in journals such as CTheory, Semiotica, and Leonardo.

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Title: Semiotics and Title Sequences: Text-Image ...
Publisher: Focal Press
Publication Date: 2017
Binding: Hardcover
Book Condition: New
Edition: 1.

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