Services Management : The New Paradigm in Hospitality

Kandampully, Jay A., Pearson Education Staff, Pearson Australia Staff

ISBN 10: 0131916548 / ISBN 13: 9780131916548

Published by Pearson Education, Limited, 2006

Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP95793045

Synopsis:

This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial — in selling services, hospitality enterprises are ‘selling’ personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book — ones that have proven so effective in other service sectors.

Bibliographic Details

Title: Services Management : The New Paradigm in ...
Publisher: Pearson Education, Limited
Publication Date: 2006
Binding: Soft cover
Condition: Good
Edition: 2 Edition.